Vietnam'S Footwear Exports Amounted To $2 Billion 500 Million.

According to Vietnam

The shoe and luggage Association (Lefaso) revealed that the export of Vietnam shoes continued to grow in the first quarter of this year, with a total export value of $2 billion 500 million, a historical record.

2015 Lefaso

For $14 billion, the plan is higher than last year's $12 billion.

Diep Thanh Kiet, vice chairman of the association, said that

The prices of shoes exported to major markets such as the United States, Japan, Australia and South America have remained stable, but some enterprises have adjusted their prices in order to cope with the rising minimum wage.

He also mentioned that some brands, considering the continued change in the US dollar against the euro, asked Vietnamese manufacturers to sign a US dollar denominated contract.

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Portugal, as one of Europe's largest exporters of cloth, has recently attracted the attention of many famous fashion brands.

Riopele, a textile plant 36 kilometers away from Portugal's second largest city (Porto), may not be known by outsiders. But if you open its list of international customers, you will find that Zara, MaxMara, Calvin Klein, Versace, Giorgio Armani and Hugo Boss and other European and American famous brands are on the list in Oporto.

Well made leather products are also the core competitiveness of the Portuguese fashion industry. Portugal calls the old fashion neighbours France and Italy with "cheap and fine products".

Portuguese leather products currently account for 3.8% of global leather goods sales, representing only 1/4 of Italy's total (Italy's leather goods accounted for 16.5% of the global market), but the growth momentum is obvious.

According to the Portuguese leather goods and Footwear Association Association, the coastal countries with leather manufacturing experience increased their footwear export growth by 213% from 2006 to 2013.

The British fashion business Farfetch, which recently won the E round of financing, was founded by Portuguese entrepreneur Jos Neves in 2008.

He was born in Oporto, a well-developed garment industry. Before he founded Farfetch in 2007, he made a solid foothold in the local manufacturing industry with his shoe brand. He even won the British Fashion Awards in 2001: the best annual retailer.

Neves analyzes why his hometown will become an ideal importing country for raw materials, especially footwear products. The reasons are mainly from the following three points: "first, the manufacturing process is very close to Italy and France, but the labor force is much cheaper. Secondly, the industry is mainly composed of small factories, and the threshold for ordering odd numbers is low, which attracts high-end designer leather brands. Finally, efficiency is also a major reason.

Imported raw materials from Italy, France and the United Kingdom are assembled locally, usually in 3 days.

According to Joao Costa, chairman of the Portuguese Textile Association, 6353 local textile companies have created about 123 thousand jobs.

The export of the whole fashion industry reached 4 million 283 thousand euros (about 28 million 679 thousand yuan), accounting for 9% of the country's total export.

However, no country can be satisfied with OEM.

At the end of March this year, Portugal's twentieth fashion week opened in its capital city Lisbon and Oporto, the port city.

Although neither of these two cities is a fashion capital, the fashion week is a real reflection of the flourishing trend of the local fashion industry.

Alves e Gon Gon, founded by Manuel Alves and Manuel Gon Gon Alves twin partner, is considered a Portuguese national dress brand and has a history of over 30 years.

Alves is also responsible for designing the flight attendant uniform for Portuguese air TAP, and says that all the raw materials of the fashion are from home.

In his view, the key to the success of the design brand is to find a customer base.