Key Points For Festival Marketing Of Clothing Stores

Every festival marketing activities need a good evaluation summary, so as to enhance the quality and effect of festival marketing. For example, the sales volume of this activity, the effectiveness of its implementation, the consumer evaluation ratio, and the general reaction of the industry. Analysis of the advantages and disadvantages of each activity; summarize the success, learn from the lack of lessons. The purpose of evaluation and summary is to avoid risks and achieve greater success for the future.

According to the theme and characteristics of festival events, the competitors and target consumers are analyzed and their accurate positioning is put forward. It is clear whether to publicize the brand image, or to sell on the spot.

In addition to careful planning and personnel arrangements, there is a good plan to play. Team combat Advantage, followed by strong executive ability. Furthermore, all activities and material preparation should be closely linked to the theme of activities. The responsible person should clearly understand every aspect of the activity, understand the progress of each block, and find out and solve it in time. Activity site The new problems arise; we should give detailed training to the people involved in the activities, and convey the purpose and theme of the activities to everyone's hearts, so as to fully mobilize the enthusiasm and sense of responsibility of every employee.

　　 Festival Promotion Sooner rather than later, special activities should be three or four days earlier than rivals, so as not to be preempted by their rivals. Good planning, good timing, if there is no complete and accurate planning budget, then the product is not enough, sales promotions are not in place, customers can not buy the purchase, the take can not, will also affect the overall activity effect.

The festival marketing atmosphere consists of two parts, one is the atmosphere of the scene, including the layout of the atmosphere posters, decorative items, and the proper broadcasting and music, which will stimulate the desire of customers to a large extent. Specifically, do a good job in the theme advertising, from color, headings to programmes, activities, etc., highlight the festival atmosphere, create business opportunities with theme ads, and another atmosphere is the mood of employees, which depends on whether the organizers can mobilize the positive attitude of employees. The most effective way is to work out an appropriate task and sales target, and reward them at the end of the activity.

Related links:

Another challenge faced by the sales promotion is that the customers who enter the shop are in a suspicious manner and no one is willing to place the order first. What should we do when they face the situation? Someone is looking for a "support" to let their people place the order in advance so as to ignite the atmosphere of the whole scene. I have reservations about whether such a practice of deception is feasible or if it is perceived by the customer and how to deal with this embarrassing situation. To speed up the order of customers, so that customers can buy now is not as difficult as you think, "limited time rush to buy", "the first 20 gifts every day, plus gifts", "explosive price limits" these three activities can speed up the purchase of customers.

Customers only plan to buy a product, can they find ways to buy more for them? For many industries, this is not difficult. This sales promotion method is very common in the clothing industry. The only drawback is how to prevent the salesperson from encouraging the customers to spell the order during the process of operation. However, if the second products are required to be the same as the first one in the sales promotion rules, the possibility of the owners' making the list will be effectively controlled.

The biggest difference between net fishing and single rod fishing is to cast nets and catch fish. In the future, the free activities will be upgraded to buy and sell, and when you launch activities that are attractive, you can always stimulate customers who don't want to buy them. Buying is the activity that I personally prefer to buy for everyone, because it has a certain randomness for this foreign activity, and it can also stimulate the gambling psychology of customers to try luck. Another feature of net fishing is to first drive the fish into a region and then shrink the area until the net is closed. Closing shop group buying is one of the best ways to promote net fishing. When the customers are summoned up and the door is down, how many people are not impulsive in the warm sales atmosphere? Even if you are not impulsive, you can not leave.

What have we done for the promotion of old customers? Referring to the introduction of old customers, this is a big question. The relationship management of old customer care files, affiliate marketing, emotional marketing, database marketing, all kinds of foreign customer care relationship management will be put on the agenda. The real estate industry has produced a lot of advertisements in the newspapers: as long as the old customers introduce new customers, they sign the contract successfully. The new patrons enjoy 2% off benefits, and the old patrons enjoy one year's property charge free. If you still send a gift to make a guest situation, it is obviously only limited to the management of customer's situation. It is also a question for the sales promotion staff to think about whether we can promote the introduction of the old customer care in the form of promotion.

One way to increase sales is to get customers to buy more, the other way is to make customers buy more. But to encourage low-end consumers to buy high-end products, it seems to be an easy problem. If we sell special products to high-end products, we will undoubtedly degrade high-end products. On the basis of adhering to the price of high-end products, the promotional activities we can choose are product upgrading, the original price of high-end products is 800 yuan, and customers are now planning to purchase 400 yuan products. So long as customers are willing to add 200 yuan, they can purchase 800 yuan products. An increase of 200 yuan on the basis of 400 yuan seems to increase too much money, and high-end products have not made special promotion, in fact high-end products only sell 600 yuan price. This form of sales is to be controlled, that is, the quantity of high-end products purchased by each customer limits the customer to experience high-end products, rather than the special promotion of high-end products.

There are some customers who are not your target customers at all. Whatever you do, whatever they do, or he thinks your price is still expensive or not, or he doesn't see your products at all, but now that customers are attracted into the store, we have to find ways to let customers stay in the store for a longer time. Setting up some game activities in the store, or distributing some food, is a way to increase the customers' staying time. Many stores like to do sweepstakes, but how to draw sweepstakes are also very knowledgeable. The traditional scraping card raffle can only make the raffle customers happy, and the music alone is not as good as the music. New raffle forms throw away the lucky draw box and switch to the big turntable. Although the cost is increased, the big turnaround lets some customers who do not buy start to watch, and gives advice to the players who play the turntable. The era of entertainment marketing has arrived. It's time to add a little laughter to the store.