Clothing Stores Must Be Moderate In Discount Sales Promotion.

The franchisee's business skills are still more mature. All these require your attention. Only when you master the overall situation can you continue to develop, and you can understand the market's mastery of the business methods, so it is still advantageous for the development of clothing stores.

Now opening a clothing store is one of the first projects of many people who want to start a business quickly. We all know that opening a shop is easy to keep shop. Therefore, if you want to run the store well, you need to know about the development of the franchised store and master the basic knowledge.

Next, let's talk about the limitation of discount sale everywhere in the clothing industry.

High amplitude and high frequency

It will cause the vicious price competition among brands.

The price image and reasonable profit margins.

Some may be attracted by the discount.

Consumers who are highly concerned are often used to those products that are priced at a discount, and there is not much loyalty in the brand at all.

Once the product discount sale is over, they may immediately switch to a relatively low price product brand.

However, those who are highly loyal to the brand often feel that their products and brand grades are declining due to the discount of products, affecting their identity and image rather than choosing the brand product.

Consumers often think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products.

If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

Discount sales promotion can be carried out within the margins of profit control. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to fall deeper and deeper, the loss of the discount will be difficult to clean up.

Although discount promotion can increase product sales and increase market share in the short term, it can not solve the fundamental problem of vendor sales, but will mislead the manufacturers to understand the market correctly, and is not conducive to the adjustment of product structure.

This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

How to make the difference between the sales promotion activities and the sales promotion activities, and not to single the sales promotion activities with the increase of sales volume.

Sales increase is just the result of promotion. To achieve this result, we must try to start with the process of sales promotion. Any way that we do not want to directly result from the process is to lose no time at all.