How Best To Play Music In Promotional Activities?

Not all music can arouse people's desire to buy.

On the contrary, some inappropriate and unsuitable music will also make people feel uncomfortable. Even if they want to buy goods, they will listen to it.

How to make sound play a role in stimulating purchase desire and promoting sales growth? At least, we should pay attention to the following points:

Using sound, if you can make customers have a general understanding of the performance, characteristics, uses, or use methods of the commodities they are in operation, can make them produce some kind of association associated with the merchandise, and arouse the emotion of the commodity, so that they can induce their desire to buy.

If the tea counters play tea drinking songs, the benefits of tea drinking can be appealed to customers, which can induce customers' desire to buy.

Of course, with sound promotion, we should also take into account the characteristics of commodity management, considering the unity of the commodity and the content of music. Otherwise, pleasant music will produce the opposite effect.

The special counter selling the recorder can play popular songs, and can sell classic songs by selling high-grade audio. This can not only let the customers know the quality of the products, but also make the customers feel harmonious and natural.

Therefore, the promotion of sound effects must take into account the characteristics of operation, and choose music for different business items and characteristics.

Music is used to regulate the atmosphere in the shop, such as selling high-end clothes, putting some classical music or lyric music, and playing some popular music with young people.

The purpose of doing this is to use music to foil the atmosphere in the shop, which is a wise move.

If music can be combined with customers' dynamics, the effect will be better.

For example, when customers are crowding, some fast-paced tunes or pop songs can be played to speed up the movement of customers, so that customers can speed up their movements. On the contrary, when customers are few, they usually put classical music or slow music to stabilize the customers.

Besides, when customers are in high spirits, they can choose some comfortable tunes to make customers purchase desire.

A famous shopping arcade uses music.

In the mall hall, set up a pool of water, fall from the three floor to the first floor, drop a waterfall, arrange a lady playing the pipa on the three level platform, take the meaning of "high mountains and flowing water meet intimate friends", but the loud noise caused by the falling waterfall on the three floor gives people a great feeling.

The amplified sound of the pipa mixed with the thunder of the waterfall brought only trouble to the customers.

This is an example of the inappropriate use of sound.

Shopping malls are lively places. If coupled with some loud noises, loud noises and strange noises, consumers will be disgusted. At the same time, they will also reduce the efficiency of salesmen and affect their physical and mental health.

So, want to give

It is necessary to create a suitable environment for purchasing goods and play some music or commodity advertisements, but the degree of sound must be high and low, so that people can listen to relaxed and happy, and have the interest of selecting commodities.

Otherwise, the so-called promotion role of sound will produce the opposite effect.

Business is a window to civilization. If we cater to some vulgar tastes and play some sensational and vulgar music, we can only ruin the image of the shopping mall and ruin the reputation of the market.

Therefore, some healthy, bright, fresh and elegant music should be played, which can not only entertained the mind and relax the nerves, but also be educated and knowledgeable, so as to establish a good corporate image and produce the effect of letting customers linger on.