Beginners Must Pay Attention To Online Shop Price Skills

How can we reasonably mark the price of products? Below, Xiaobian will introduce the four best tips for new products to shop, and hope to help them.

Friends.

There was a small shop in England, but business was sluggish at first.

One day.

Shopkeeper's brainwave.

Come up with a plan: if a customer gives 1 pounds, he can choose one item in the store.

This is a way to catch people's curiosity. Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores.

In foreign countries, the popular selling of the same price is also sold at the same price. For example, some small shops offer 1 cents commodity counters, l yuan yuan commodity counters, while some big stores set up 10 yuan, 50 yuan, 100 yuan commodity counters.

Nothing can be more sensitive to price than customers, because price represents the money in his pocket, so that the customer can feel that you only take a very small part from his pocket instead of a whole lot.

Price segmentation is a psychological strategy. When the seller sells the price, this technique can lead to a psychological price sense of the buyer.

Price segmentation includes the following two forms:

1, quote with smaller units.

For example.

Tea costs 10 yuan per kilogram for 0.5 yuan per 50 grams.

Rice is 1000 yuan per ton, and it is priced at 1 yuan per kilogram.

The advertisement for Paris subway is: "only 30 francs are required, and 2 million passengers can see your advertisement."

2, compare the prices of smaller units; for example, "smoke a cigarette a day, and you can book a newspaper every day."

"Using this fridge is 0.2 yuan per day on average, and only enough to eat an ice bar!"

Remember that small units are easier for customers to accept when making quotations.

A thousand miles away, a thousand miles away.

Such goods

A non integer method of ending with a zero end is called a "non integer price" by sales experts. This is a price that can excite consumers' desire to buy.

The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

One summer, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic.

But the shop had to decide the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents.

I can't imagine that the difference between the 2 cents has made the situation steeper, and the buyers have been in an endless stream, and the goods have been sold out quickly.

The salesman was delighted and sighed, only 2 cents.

Practice has proved that the "non integer price method" can really inspire consumers to get a good psychological response and get obvious business results.

Because the price of non integer is similar to the price of an integer, but it gives consumers different psychological information.

Although "8" and "hair" have nothing to do with each other, they prefer to believe that they are not trustworthy.

According to the foreign market survey, the number of commodities used for pricing in supermarkets at a thriving shopping mall is ranked according to the frequency of their use, followed by 5,8,0,3,6,9,2,4,7,1.

This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology. The figures with arc lines, such as 5,8,0,3,6, do not seem to be stimulating, easy to be accepted by customers. The numbers without arc lines, such as l and 7,4, are not very popular.

Therefore, in shopping malls, the sales figures of supermarkets, such as 8 and 5, appear most frequently, while 1,4,7 appears less frequently.

There is a big difference between the open shop and the open shop in the price tag. It is a headache for the beginner of the shop to mark the price. It is too high for the consumers to buy it.

Therefore, beginners open shop must learn some commodity price tag skills.