Tips For Choosing Clothing Store Addresses

The principles should be considered as general principles. After mastering them, it will be easy for the shops to choose.

1., there are enough target customers. It includes human flow, potential and real purchasing power.

2. convenient Traffic condition 。 If customers arrangement Belonging to the car family, such as high-end beauty salons, high-end service places, high-end commodity stores, then the parking lot should also be considered.

3. facilitate the distribution of goods in our store. This is especially important for single stores with large commodities, frequent distribution of goods and large quantity of goods.

4. local public security and other safety conditions are good.

5. the public infrastructure is complete.

6. the neighbourhood style, content, and address of the address. Passenger flow There will be no contradiction and disharmony between the single store and other aspects.

7., it can be achieved at a cost effective. It can not be simply considered at the cost of rent, because generally speaking, the rental price is directly proportional to the proceeds from that address. Economic considerations can not be a single item of cost or income, but the difference between the two is the net profit.

8. the operation of the lot is in conformity with the relevant laws and regulations. For example, although the neighborhood near the kindergarten is the place where the children gather (waiting for their children), it is not lawful to set up shop in such places according to the regulations of some areas.

9. enough space.

10. moderate competition. Although competition is not all bad, but too intense competition is very easy to make a single store operation difficulties, single shop staff will be very tired, because every day to face tremendous pressure.

11. this address can be obtained - this is also the most important one. Although this address is an absolute prime location, it can not be obtained for various reasons, and such an address is still an impossible address.

It is very important to locate a good store in a clothing store. Therefore, the principles of choosing a business site must be targeted at different types of target stores, because different types of shops, such as independent stores, shop outlets, counter contracts, single storey shops, multi-storey stores, bottom stores, middle level stores, high-rise stores, etc., correspond to different site selection principles.

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How can it be a good shop site? How can you judge it? Here are 10 details that you should pay attention to.

Shops are located near the main station, or within a distance of 20 minutes' walk. Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

Such as theaters, cinemas, parks and other entertainment places, or nearby factories or offices, it can attract pedestrians and pedestrians. On the other hand, it is easy for customers to remember the location of the store, and the customers who have been introduced to others will be easier to guide.

The development of enterprises, residential areas and municipal services will bring more customers to the shops and make them more potential in operation.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

In a long period of operation, a market in a certain street will spontaneously form a "centralized market" for the sale of some kind of goods. In fact, for those shops that operate durable goods, they will be more able to attract customers if they can be concentrated in a certain area or block. Because people think of this place when they think of buying something.

Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

That is to open a store near a famous chain store or brand store, or even open beside it. It is adjacent to supermarkets, shopping malls, restaurants, 24 hour drugstores, coffee shops, tea art galleries, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activities centers, etc. For example, if you want to manage food, you shop around McDonald's and KFC. Because these famous fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also use their brand effect to pick up some customers.

Eastward and eastward, it is best to sit south facing the street; north-south to the street is best to go west to East and to the northwest corner at the crossroads as far as possible. In addition, the fork road is a good place; it is not advisable to open shop on the slope road; the level of the road surface and the shop floor can not be too different.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

Instead of choosing a shop that is now favored by businesses, it is better to choose the streets or urban areas that are not hot from the cold in the near future.