Clothing Discount Skills Make Consumers More Heart Beat

Discount sales is the most common and most popular method of price promotion for consumers.

Because clothing products have strong seasonality and popularity, update speed is very fast, from product listing to being eliminated, each clothing brand will promote sales in different stages according to different marketing objectives.

For example, new products just

In order to open up sales to stimulate demand and to maximize profits, all brands will be sold at the price of 9 discount of the tag price.

By the end of the season, all brands will focus on the over season products. The selling price is generally 3~5 fold of the original price, even if they sell in the past year or in the off-season, it will even be as low as 1~2.

This kind of price promotion method does not give profits directly to consumers on price. Instead, it gives different concessions to consumers according to the quantity of clothing purchased by consumers.

When

In the case of quantity discount promotions such as "two items 6 fold discount", consumers will tend to choose two clothing items in order to get concessions.

In this regard, the experienced consumers will choose to buy together with their friends and get the profits from the business.

For example, in the promotion of "two items 6 fold discount", two consumers choose one garment individually, and then settle together to make profits. For each consumer, it is equivalent to a direct 6 fold discount, thus reducing their respective payment costs, thereby increasing their willingness to pay, and for businesses, the purpose of promotion is also achieved.

The specific forms of discount sales can be divided into two types: direct discount and quantity discount.

Direct discount is intuitive and unconditional. The profit margin of merchants is directly understood. It is a kind of price promotion method that consumers prefer.

In China's consumer market, the discounted promotional poster will be used to write: "x discount", referring to the price that consumers need to pay is x of the original price, while in Europe and the United States, it is customary to write "x%OFF", referring to the x% of the company's profit margin.

In this study, we use the customary writing method in the domestic consumer market.

Quantity discounts, in short, is that consumers can get a profit if they buy a certain quantity of goods, for example, "8, two, 40 percent off, two" 30 percent off.

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Many shops during the decoration period of sales promotion is a blank, ten days of decoration period, shop doorway people, people wasted.

In fact, you can do a big spray painting at this time, a temporary advertisement, not much cost, more than one hundred yuan can be.

Advertising content can be the publicity of brand image to be opened soon. It can also be a revelation of shop promotion. There is also a way to save money by pulling a scroll and saying, "how many days away from a certain store opening?" it is also good, causing customers' expectation and curiosity for the upcoming opening ceremony.

It can also create exquisite recruitment advertisements, and is also a good opportunity to publicize the brand.

The choice of opening time is very important. We should try our best to get the most customers.

Generally speaking, Friday and Saturday are the best choice, because the two days in a week are the two days when people feel the most shopping and the most time for people to flow.

Some shopkeepers say well, no matter how much performance they have made today, it is comfortable to watch more people.

There must be a business atmosphere for opening up. Let customers know that you are in the new business. You can make some flower blue, at least eight, too few, no atmosphere, and of course, if conditions permit, there can be arches.

The opening of the atmosphere is to increase the rate of entering shops. Besides, music is also very important, and it must be dynamic music. The storefront without music is terrible.

When you open up, when you try to stop the music, the noise of people's speech will suddenly become apparent. Everyone will be at a loss at once. The sound of music will cover up the noise of the people, and at the same time, it will also increase the sense of security of the customers. The quiet shop makes the female customers feel insecure and is not conducive to relaxing the mood to shop.

The promotion of clothing stores can handle platinum cards and white gold cards as exquisitely as possible, just like a handicraft, with a collection value, which is usually not seen in the market. Girls like it at first sight and can't afford to throw it away.

In particular, there are three lines on the back. Whoever saw who is happy: "I would like to send this card to women who are successful women fashion girls, and all women can be seated.

The promotion of platinum card is different from the general discount. The discount is one-time, and the gift of platinum card can increase the stickiness of the customer and urge the customer to do the two shopping again.

When making VIP cards, many shops are concerned about how much discount they have, and some ridiculous explanation rights. If we pay attention to the technological collectors of cards, it will be more meaningful to expound the VIP cards from a deeper level.