Selecting "Sunflower Treasure Collection" For Joining Clothing Brands

If the consumption level in your area can not be compared with that of the developed areas, then you can't easily introduce high priced clothing; if you have a lot of casual wear brands around the shop, and the competition is fierce, then you can stagger the scope of business and put the target in ladies' clothes or professional wear. The effect will be better. Or if local consumers prefer the women's clothing in Shanghai and Guangdong, then you can give priority to joining the brand of Shanghai.

Before you decide to join the brand, the answer to the following questions must be very clear in your mind?

Do you want to join men's wear, women's wear or children's wear brand?

Locally acceptable price range of products

Do you want to join the brand style casual wear, professional wear or ladies' dress?

What preferences do local consumers have in clothing purchases?

How much money do you plan to invest?

By this time, your target brand has been reduced to a certain extent. It may have produced several candidate brands. Then you can choose the items according to the items we mentioned later.

Clothing is a special commodity, and its purchase depends entirely on it.

The degree of affection for goods.

Because of this, whether you want to join the brand clothing in the local word of mouth is good, and how popular the product is, is a key factor to be investigated.

This can be studied in several aspects.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also learn from it.

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Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

It should be pointed out that the product

On the one hand is the result of a brand's gradual precipitation over the years, and on the other hand, it is closely related to the advertising support of the company.

If a brand continues to advertise on the national media, maintaining a certain media exposure rate will be directly proportional to its popularity.

Well, this is, of course, one of the most important principles.

Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that you may not see.

Let's make a rough calculation.

You need to invest roughly in:

Shop rentals (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time input)

Goods fund (such as 45% discount, then the retail value of 100 thousand yuan of goods, you need to pay 45 thousand).

Personnel wages

Monthly store daily expenses (utilities, etc.)

Estimated revenue:

According to the sales volume of the shops and the sales situation of the surrounding brands, we estimate the number of sales per day, and make the best two plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?