Casual Wear Shop Decoration Skills Big Point

As the concept of dress tends to be independent, free and natural, casual clothing has become a large category, and has developed many categories, such as sports and leisure, business and leisure, home and leisure.

Clothing network Xiaobian believes that when decorating shop, the clothing store owner can be very flexible and free in the design of the store, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

The decoration of the clothing store is not only a simple decoration of the shop, it needs to consider a lot of factors.

In the aspect of casual wear shop image design, we should not move the previous set of standards, but we need to investigate the shops themselves and their surroundings, and see the direction of the passenger flow, the sunshine condition, the obstacles, and the surrounding shops.

And style, according to these specific elements, according to the standard design.

Casual wear shops are very particular about lighting effects. Shops generally need two types of lamps: warm lamps and spotlights.

The light from the warm lamp is warm and warm, which does not change the color of the clothes, and is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which can make the shop hall bright and bright, but it will cause the color deviation of the clothing, so it is not suitable for the clothes fitting or the fitting mirror.

Because casual wear styles are varied and color changeable.

If it is a single color clothing, store layout as concise as possible, color can be dominated by neutral tone, supplemented by other colors.

If the clothing color is diverse, in the decoration color may use the contrast contrast, the contrast color, may also use the simple tone to decorate.

It has always been very popular in the market, and the clothing store owner is decorating it.

In the shop design, it should be very flexible and free, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

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In analyzing business circles and investigating competitive stores, investors in clothing stores also need to thoroughly analyze whether their clothing stores have a negative impact on whether or not their clothing stores are close to each other because of the same commodity content function, and whether they can increase the attractiveness of the region through mutual cooperation.

For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. Then it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, they can give priority to joining Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

Before choosing a clothing store, the choice of customers is the first thing to be determined.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer group, the clothing store in Xidan is better than in East Fourth.

Although it is also a bustling commercial street, most of the clothing stores in the East Fourth area are mainly white collar women around 25-30 years old. Their products are of excellent quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

As we all know, opening a clothing store involves many aspects such as site selection, decoration, purchase, financial management and so on.

Therefore, when a shop owner opens a shop, he must not think it is easy to open a shop, but he lacks comprehensive thinking.