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    L Brands Continued Strong Performance Surge

    2015/4/17 21:30:00 38

    L BrandsPerformanceBrand Strategy

    L Brands, the Virgin mother company, continued to be strong, and sales in the same store increased by 9% in March.

    As of 9 weeks before April 4th, the company

    Sales volume

    It recorded $1 billion 784 million, which was about $7% in the same period last year, and the same sales growth was 7% in the same store.

    Victoria 's Secret

    Victoria's Secret

    The parent company L Brands Inc. (NYSE:LB) recorded a 9% increase in the same store sales in the first 5 weeks of April 4th, with strong performance, and sales increased 6% to 981 million 200 thousand dollars during the period.

    The company said its excellent performance in April was affected by Easter early, about 3%-4% points.

    Positive stimulus

    Related links:

    LVMH group pointed out in the 2015 quarter earnings report that Louis Weedon has started a good start this year and has shown strong momentum in new product launches and continuous innovation.

    No other brands have been so popular in fashion and leather products.

    According to reports, Louis Vuitton beat the same company's Fendi, Celine, Kenzo and Givenchy, and other brands, creating a group of rare sales in recent years.

    Even before this autumn's new product has been launched, many people are eager for the series.

    In 2013, Nicolas-Ghesqui re had ushered in another opportunity and challenge in life -- replacing Marc-Jacobs as the most famous luxury brand Louis-Vuitton art director of women's clothing, and released the first senior clothing series after entering the brand in Paris fashion week the following March.

    Last year, 11 months after entering the LV full year Nicolas interviewed by the media, he said he did not intend to make a splash of design, but fashion designers should be true to themselves.

    He stressed that the core of creativity is travel, the foundation of this LV fashion house and the core of all creative imagination.

    Speaking of creative ideas, he said, "create a strong symbol, recognizable things, and create desires at the same time."

    In his career track spanning nearly twenty years, first in Balenciaga, now in Louis Vuitton, Ghesqui re has established the reputation of this pformation.

    He is regarded as one of the most influential fashion designers in the world. His futuristic and experimental clothes sometimes turn to the field of advanced custom fashion.

    In his first year in Louis Vuitton, he did not intend to make a sensational design list.

    Instead, he said he approached the brand with a broad feminine mindset.

    Nicolas-Ghesqui said re: "revolutionizing the design of the fashion industry is just an accident. It is also fortunate.

    When you are a designer, you do not think you are carrying out a revolution. At the beginning, you are just loyal to your own ideas.

    He builds more visions over time and goes deep into women's wardrobes.

    Yes, you will like a series based on a theme, and I want to see something in the longer term.

    The important thing for a designer is to be true to himself.

    The company also pointed out that Fendi, C, line, Givenchy, Kenzo and Berluti all displayed "excellent" in the first quarter.

    But it did not mention Marc Jacobs, which is undergoing internal pformation because of IPO, and has not mentioned Dior's fashion and leather products business even though its perfume and cosmetics business has performed well.

    The continued weakness of the euro has widely benefited European luxury brands.

    LVMH group reported that sales increased 16% to 8 billion 300 million euros (US $8 billion 700 million) in the first quarter of this year, mainly benefiting from the depreciation of the euro, because more than 70% of its products are sold outside the euro area.

    Excluding the impact of exchange rate changes, acquisitions and asset sales, the company's first quarter sales grew 3% year-on-year.

    Sales of wine and spirits continued to be weak due to lower consumption demand in China.

    Under the influence of exchange rate, the sales volume of wine and spirits increased by 12%, but the actual sales volume decreased by 1% based on fixed exchange rate. Similarly, when the exchange rate factor was taken into consideration, the sales of fashion and leather goods increased by 13%; on the contrary, sales increased by only 1%.

    After excluding the impact of exchange rate changes, acquisitions and asset sales, the LVMH group's clocks and jewellery grew by 7%, mainly due to Bulgari.

    Tag Heuer is about to launch smart watches with Google and Intel. It is still waiting to see how much the event will bring.

    It is another strong brand that can continue to make profits in various regional markets.


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