Han Du Yi House: The Core Value Lies In Docking Supply Chain.

For a small entrepreneur, proofing and production must be pained and accumulated for a long time.

"Many people are on the road of exploring supply chain." Zhao Yingguang lamented that many of the clothing brands that had emerged from the same time with Han do have long been submerged.

Many people comment that the Internet brand is "two layers of leather". The pictures are beautiful, but things can not be worn by hand. "It is not that we do not want to do well, but that the supply chain with small quantity can only match poorly. The excellent supply chain and quantity are always matched." Zhao Yingguang knows this very well.

One side is based on Internet On the other hand, there are countless small entrepreneurs, and Zhao Yingguang sees the opportunity between the two -- bringing together all kinds of loose spots from small entrepreneurs and spanforming them into retail businesses. wholesale And docking with the excellent supply chain in the industry.

He is not the only one who sees this opportunity. Someone has been doing this before, but it is not well done. Because the company directly distributed the supply chain of Taobao sellers. As one can imagine, Taobao sellers The orders are scattered and mixed, and cloth, style, edition and technology are different. How difficult is it to integrate large quantities of small quantities?

If the product and team are not controlled, the order must be scattered. Zhao Yingguang thinks this is crucial. Therefore, in the proofing and production process, the Korean system provides only a limited number of print and fabric choices. These are excellent cooperative manufacturers accumulated by Han Du for a long time, and they are still guaranteed in quality.

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The origin of the RCMTM system dates back to 2003. It is the result of Zhang Yun Lan's father Zhang Zhang. At that time, clothing was still an industry of gold everywhere. But in Zhang's eyes, "low cost + low price + channel" Pyramid is not a long-term way out for manufacturing industry, only high added value can have sustainable development. Zhang once visited a Japanese clothing custom enterprise, and saw that the other side achieved automation in many aspects, such as laser cutting, computer design and printing. So he sprouted the idea of customizing by means of industrial automation, which was not accomplished by so many garment enterprises in Europe, America and Japan.

It can be imagined that in a flat road, it is not a popular choice to take a rugged mountain road, even if it is beautiful after the mountain road. Zhang's decision did not receive any support from the company. In addition, the bigger difficulty lies in the realization of the technology of garment customization.

The most basic requirement of scale is standardization. Zhang agent pondered how to turn all the links of customization into standardization. But the high added value of clothing customization is embodied in the manual link of volume and plate making, which is dependent on experience, because each person has a slight difference in body shape, hump size, beer belly shape and so on.

All the teachers and foreign experts told Zhang Zhang that this skill could not be speeded up. In desperation, he only spent his time studying, and after repeated attempts to improve, he finally found that only 5 minutes to measure 19 parts, you can accurately grasp a person's body details. This method is called "fast volume", and today is the standard method of red collar volume.

The difficulty of technology is overcome, and the problem of popularization is coming again. Initially, red collar customizing business often appeared in different stores at the same time, the background appeared fabric shortage. Zhang Dai idealized the whole process of packaging information, initially he tried to introduce technology from abroad, but found that there was no mature platform abroad, and had to start from scratch, starting from every detail of every order, starting from the personalized data to find commonalities.

From 2003 of the good market to 2013 of the slump, 10 years of time, we invested 260 million of our own funds, and experienced numerous failures and overcoming. The large-scale customized red collar factory has been completely shaped. At the same time, we have completed the overall spanformation of sales operation, company management, organization structure and production system. The red collar has advanced at least ten years compared with the brand that has been ahead of the red collar.