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    Han Du She Moved To The Designer'S Hatching Platform For New Market.

    2015/4/15 18:53:00 47

    Han Du Yi SheMulti Brand StrategyDesigner Incubation Platform

    How to make profits? Korea will charge a certain service charge from all links. At the same time, because of mastering the big data of all kinds of sales of entrepreneurs, Han can also invest in excellent brands accordingly.

    The Korean brand, the Korean brand, started to frantically start children's clothing, old clothes and men's clothing. It also integrated the eastern style and the European and American style into the main style. Is this just the way to take the multi brand strategy of traditional clothing enterprises? The Internet has made the "national entrepreneurship era" faster than expected. Faster. However, entrepreneurship is not easy.

    In the clothing industry, if you plan to open shop and sell clothes on Tmall, from sketches to finished products, do you know what passes to go through? Find a copy of the house, make a look at the fabric, and ask around for the factory that Ken will make for you. The final result may be that only small workshops are willing to produce, but when they get the finished products, they discover that the original design has been completely different.

    Such a "pain", Zhao Yingguang, the founder of Korea's clothes house, has long been known.

    From Han Feng to the present, there are three styles of Korean style, European style and Oriental wind, which cover 20 brands of Korean clothing, including women's wear, men's wear, children's wear and old clothes. In response to Zhao Yingguang's strategy of "casting the net wide", many people questioned: how should he "toss"?

    Zhao Yingguang's answer to reporters is that Han is building a incubator for designers.

    What entrepreneurial assistance can this platform specifically provide to designers?

    Zhao Yingguang describes that if the entrepreneur designs a T-shirt, he can visit the official website of Han Du and upload the design draft to the background. Clothing production The process can receive the finished products of clothes. The first step is proofing. The designer chooses the type and fabric of the clothes from the limited options. The system automatically generates a version of the quoted price, and after payment, a typing contract is generated, which contains the contact information of the printing room. The version house mailed the sample to the entrepreneur within the specified time limit.

    Enter the production process, entrepreneurs can enter the system to enter the number of clothing production. The more the quantity, the cheaper the unit price.

    After the sample is released, the entrepreneur can also hand over the photograph of the costume. Han Du To do so, you can choose photos, models and locations online, and you will receive ideal pictures.

    To the sales link, Entrepreneur It can choose Tmall, Dangdang, Jingdong, Han Du official website and other sales platforms. After entering the marketing budget ratio, the Marketing Commissioner of Han Du will help the entrepreneurs to operate. Entrepreneurs can become a "shopkeeper" and check the operation of each store at any time. As long as you click the settlement button, the corresponding marketing expenses will be settled.

    From sketches to finished products, entrepreneurs only need to do two things: style design and pricing of garments.

    For small entrepreneurs, another value of the platform is that compared with offline outlets, the Internet is a low cost, fast trial and error mode of exploration. Even if a garment is produced by dozens of pieces, the laying of the whole country will be completed naturally. Theoretically, consumers are not allowed to make purchase decisions without testing their products. Due to geographical location, there are certain radiation ranges under the line. The shop sample is too small to explain the problem. Sometimes it is usually open to ten stores or hundreds of shops to arrive at a conclusion. Once the direction is wrong, the loss is heavy.


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