PEAK: Localization Marketing Opens The Local Market

In recent years, PEAK has been exploring overseas markets through its strong international sports resources such as NBA China, FIBA global, national teams and NBA stars, and constantly seeking new opportunities for globalization and specialization.

Among them, the market in Spain and Iran has achieved remarkable results.

In the global market expansion, PEAK began to deepen the local market through brand export.

In the "innovation driven chasing dream" PEAK sports 2014 annual national distributor commendation conference, PEAK signed the agreement with the two largest international agents in Spain and Iran to expand the sales area and scale agreement, using PEAK's brand influence in the local market to enhance sales performance.

"Up to now, PEAK has covered nearly 80 countries and regions in the world, and is closer to our phased targets covering 100 countries."

PEAK sports CEO

"Next, while maintaining steady expansion, PEAK will expand its visibility and share in the market through a series of localized marketing methods," he said.

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The market is similar because of PEAK's long-term cooperation with Iran men's basketball team.

It has been widely recognized in Iran.

PEAK's Iran agent, agent, points out the opportunity to use excellent marketing channels to screen excellent retailers to understand PEAK's headquarters.

And disseminated PEAK brand through local media in Iran.

In early 2014, PEAK successfully opened its first PEAK store in Tehran, capital of Iran.

With the help of PEAK's Iran men's basketball resources, officials from the Iran Basketball Association and officials from the Iran Sports Bureau came to the court.

Because of the success of the first PEAK store, Iran agents began opening PEAK stores in other key cities of Iran.

Up to now, six PEAK stores have been opened in Tehran, Isfahan, Sala, Mashhad and other cities.

"In the future, our goal is to open PEAK stores in more cities in Iran, so that PEAK products can penetrate into every part of Iran."

Iran agent agent cruise is confident of PEAK's development in Iran.

In 2014, nearly 80 countries and regions covered by PEAK contributed 650 million of PEAK's sales, accounting for 23% of PEAK's annual sales revenue.

This excellent sales performance has benefited from PEAK's new strategy of "exporting goods from foreign trade to brand" in overseas markets.

Through cooperation with FIBA, European Basketball Association and French NBA star Tony Parker, PEAK brand has become more and more popular with local consumers in Spain.

In 2013, Reuben, the agent of PEAK and Spain, opened the first flagship store of PEAK in Madrid.

In 2014, PEAK made the world cup flagship store on the stage of the first Spanish international cup, and became the first Chinese sports brand to build a flagship store with overseas large-scale events, thus achieving the strategic upgrading of the global market.

"PEAK's strong sports resources enable us to have more confidence in PEAK's future.

Therefore, we hope to expand our sales scale in Spain.

Spanish agent Reuben said.