Matsui Chusan: Muji Reform

Matsui Chusan introduced two series of reforms, including the internal and external causes, when the company experienced a major test of profit decline and loss after 90-99 years of smooth development.

In order to revitalized the enterprise, Matsui Chusan, after becoming president, first closed 10% of the shops, emptied the inventory, and made structural reforms.

Another important move is to change the atmosphere of Muji's own company and establish its own philosophy and values.

MUJI has been invited.

Participation in the design has improved the design of clothing products to a new stage.

The design concept of the entire product has undergone tremendous changes. With this change, more tourists are attracted.

In terms of sales, Muji produced a standardized sales code instead of relying on prime locations.

The standards for opening shops and the standards for decoration have been standardized.

Moreover, the specification books are updated every day.

The clerk can input this into the specification book, and the sales department sees this feedback to modify the specification.

And then send it to every shop.

All people sell according to their sales.

To run stores, standardize and visualize business.

In addition, Muji also has the Chinese version of the specification book, which is suitable for Chinese characteristics and is updated every month.

He also introduced the change of Muji in personnel training.

Through the unification of the talent training committee, the brand develops all the systems and systems for training talents.

The purpose is to arouse people's enthusiasm and arouse their enthusiasm.

Whether it is the front-line staff, until the section chief, and to the directors will be regular training every year.

In the end, Mr. Matsui revealed the overseas plan of imprint: 3 times more stores overseas than Japan, and it is expected to reach 300. Now, the proportion of overseas is now more than 35%.

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Recently, the company announced that the company and the Beijing century development Cci Capital Ltd (joint venture investment) will jointly launch a total of 1-2 billion yuan for the dark horse Pathfinder Travel Fund (provisional name).

The company's stock will resume trading from 14.

The dark horse Pathfinder travel fund is one of the important platforms for the layout and resource integration of the tourism industry. It will focus on the investment of angel and early stage in tourism.

According to the agreement, the proportion of team members of Pathfinder, venture investment and fund management company is 40%, 40% and 20% respectively; the Pathfinder intends to invest 50 million yuan to 100 million yuan, accounting for 50% of the total fund investment, and the fund will raise other funds for other tourism industry organizations and individuals, giving priority to those with tourism industry listed resources or industry leaders.

The duration of the fund is 7 years, the first 3 years are the investment period, and the latter 4 years are the management and withdrawal period. The single investment is expected to be between 1 million and 10 million (and not more than 10% of the total fund).

　　本次基金發起人中探路者具有資金優勢與旅游行業運營管理經驗，創展投資及其團隊具有豐富的基金管理經驗，且其股東創業家具有深厚的媒體基礎，旗下黑馬會旅游行業分會聚集了一大批活躍的具有創業精神的旅游行業創業者，與創展投資共同設立旅游行業基金是對探路者的旅游服務行業經驗、資金優勢、創展投資基金管理經驗以及創業家豐富的創業者資源的有效結合，將充分發揮各方優勢發掘優質項目，推進“互聯網+”投資戰略;此外，也有利于探路者公司積極把握國內旅游產業快速發展的有利時機，夯實公司旅行服務板塊的發展布局，基于用戶實現價值鏈的整合和產業擴張，與原有戶外產業及擬布局的體育產業業務形成有效的協同互補，鞏固公司在行業內的競爭優勢，促進公司的持續、健康、快速成長。

However, Pathfinder also mentioned in the announcement that black horse Pathfinder Travel Fund has a long investment cycle and low liquidity. In the investment process, it will be affected by many factors such as macroeconomy, industry cycle, investment target company management, paction plan, merger and integration, and so on.

In this regard, Pathfinder will combine the overall macroeconomic trend, make full use of the company's resources and experience, create the background advantages of investment and entrepreneurs in venture capital and tourism industry, understand and grasp the development direction of the industry, find the targets with investment value, strengthen the pre investment risk control demonstration and post investment management, and withdraw in time to obtain investment returns.

At the same time, if the paction is finally concluded, the company will adopt a sound internal control and verification mechanism to avoid other pactions between companies and other companies of the company and those who invest and invest in dark horse Pathfinder.