Small And Medium-Sized Shoe Enterprises, East And West, Four Kinds Of Failures.

What is needed is the mode of management that is suitable for the development at this stage, instead of copying the management mode of large enterprises and Taiwan funded factories.

Small companies are small, but "sparrows are small, with all five organs".

Moreover, small companies can easily commit big business diseases. This is a very common phenomenon.

Death one: too many unprofitable employees

The core purpose of the company's operation is to get benefits from the graph, to ensure the normal operation and long-term development of the company. If a company is always losing money or not making money, it will deviate from the original intention of the company.

Company employees are divided into two categories: Profitable employees and unprofitable employees.

The employees who earn money mainly refer to our marketing personnel and R & D personnel. They belong to specific functional departments to create direct benefits for the company (especially marketers).

The unprofitable employees mainly refer to our platform personnel, including administration, personnel, finance, logistics and so on. They escort the "front-line soldiers" and provide logistical support. They are part of the cost expenditure.

Every company needs these two types of employees, but these two types of employees must be kept at a reasonable level.

In particular, companies must ensure that the proportion of employees who earn money is higher than those who do not earn money, otherwise the company will lose money and will not make money.

Many of our companies often unconsciously find that there are more and more unprofitable employees in their company, and the proportion of the employees who earn money is getting lower and lower. Until one day, we find that the company is running out of money. And at that time, our company CEOs will see two strange phenomena.

The functions of each platform (unprofitable employees) are very large, and they are not available. There is no sense that a company can not work without any platform personnel. Instead, the profitable employees (marketers and R & D personnel) can be replaced at any time.

At first glance, the company has a lot of employees and people everywhere. When it comes to making money, when it is needed, there is no employee on top of it.

At this time, in fact, our small company has fallen into the "big business disease".

Death two: Overcontrol

middle-sized and small

Survival is the first and development second. First of all, we must ensure that we can survive and have the capital to survive, instead of talking about strengthening internal management and strengthening the organizational structure all day long, just like big enterprises.

Large enterprises believe in "management benefits", many of our small and medium-sized companies bosses and leaders, either from large enterprises, or blindly worship the "big business management mode", so in the day-to-day operation process, it is also copying big business "management Yun Zuomo style", strengthen internal management.

For example, let marketing personnel fill in various reports every day, take part in various training examinations, so that marketers do not have any time, energy and mood to engage in real marketing work. Finally, by the end of the month, their performance is miserable.

Finally, the company enters a dead circle.

Another example: let R & D personnel open regular meetings every morning and evening, participate in various seminars or exchange meetings at any time, communicate learning experience or management experience, and finally turn our R & D personnel into "office directors", read newspapers every day in the office and learn the latest management experience.

All this is the performance of "overrun" in small companies.

On the surface, this is a mature management mode of small companies learning big enterprises with an open mind. In essence, they are self harming.

Small companies need the management mode that is suitable for their development at this stage, instead of copying the management mode of large enterprises.

Overmanaging is worse than no management.

Death three: the process is cumbersome and complex.

The biggest defect of small companies is "small". They do not have enough strength and capital. The biggest advantage of small companies is "small", "small boat is good to turn around", which reflects fast and timely response, which is difficult for large enterprises.

However, in the real world, many of our small companies have violated and abandoned their "small" advantages. Instead, they have been dealing with the market and running their own businesses with the most complicated and complex process that they are not good at and should not do.

This is the most regrettable and sad thing, but it has been vividly interpreted in many of our small companies.

Once contacted a small and medium-sized company, the company has made people laugh and cry in the process planning and issuing. The company basically issued the latest processes, systems and documents every day, and asked the staff to learn and assess. The company has accumulated more than 200 flow files and 500 pages of A4 paper in half a year.

Finally, employees do not know how to "obey" the company system, because it is too much, and there is no key point.

Small companies are very afraid of this.

Once the process of small company is complicated and complicated, it means that small companies lose the biggest reliance on the competitive market. Most of the employees will spend on these "internal processes" instead of winning the market and winning returns.

The process of small company is complicated and complicated, and it implies another layer of meaning: that is, there are too many staff on the company platform, too many employees who do not make money, and "overstaffing". These unprofitable employees are too many, and they must also try to reflect their value. So we must formulate such rules and regulations so as to show their value.

Death four: the temptation of pluralism

I have been in touch with some companies, and the scale of the company is very small.

However, these small companies' aspirations are not small, and R & D personnel are only 3 or 5.

。

They can "accomplish" as long as the customers' demand is raised.

This situation is very popular in all industries.

Small companies, big energy, dare to do anything and do everything.

In fact, these companies do not focus on resources and do not have their core values, so they are very competitive in the market.

It is easy to go bankrupt and close down.

As the saying goes, "a lesson from the past, later generations of teachers", but in reality, there are still too many small and medium-sized companies, can not afford the temptation of such diversification, deep into.

A small company is a small company. Small companies should have a "big aspiration", but they must not commit "big business illness" immediately, especially if they have committed a big business illness.