Brands Need To Plan For Selected Areas.

After the confirmation of the store site, the brand should also plan for the selected area and find out the "hot spot" area. The details of the display window, the main entrance and the location of the dining area should be carefully considered. It is not easy to enter this stage. If we can not find the right address, we will wait for it.

She stressed: "the importance of site selection is beyond doubt. The location of the store itself conveys its brand positioning to consumers. In addition, the quality of the passenger flow mentioned above is also taken into account, and the two are indispensable. If we can't find the right location, we'd rather postpone the opening time. "

It seems that no matter Big international card As for developing brands, the location of their shops is a matter of "itch" and "pain". Some experts concluded that investment in shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality. purchasing power The quality and quantity, as well as the quality of the shops themselves, are selected from the shops with low time cost and great potential for added value.

Under normal circumstances, Bustling The business district has a wider business circle, a larger flow of people and a higher turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic routes, the largest volume of traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.

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In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant. It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable. Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop. Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold. If there is no diamond, do not live in China. If the initial capital is insufficient, and there are good shops in other areas, so long as it can operate properly, it will also be profitable.

In fact, in the case of insufficient initial funds, we can also use the "group rent" mode. At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental. Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones. Of course, not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region. In addition to municipal planning, we should also pay attention to the future competition among the competitors in this area. Similarly, the acquisition of shop information is also learned. Many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet. In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private transfers. Therefore, we must open up channels for the shops and manage them together. As for the game of site selection or the topic back to the beginning of this article, why did he say "this place is not easy to find"?

What kind of consideration is the location of the international big names? In the view of Kolb, the brand combination of the same floor is also very important in the site selection process, which involves another standard of site selection: observing the sales situation of other brands that have been settled in the shopping mall, so as to measure the consumption ability of customers frequented by the mall. She said, "when you enter a shopping mall, you'd better choose the place that you compete with your brand." She also suggests that those second-line brands try to compete with the first-line brands, which will help to enhance their brand image. In the belief that high quality brand portfolio can bring a win-win situation for shopping malls and brands. Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, different occasions, different styles of products, and convenience of purchase, so as to attract more "repeat customers".