Lian Crawford: Promoting Cooperation Between Designers And Brands

Independent

Liu Qingyang and TUMI jointly launched the TUMI X CHICTOPIA By Christine Lau series, which includes limited edition suitcases and accessories.

This is

First time working with Chinese designers.

The collaboration was led by Sarah Rutson, a fashion director.

"Lian Crawford has been keen to cultivate a new generation of potential designers.

In 2013, we launched the Created in China project, which is a great honor.

The cooperation between miss and TUMI.

For her, joining the brand of TUMI, a high-quality travel and living accessories brand, means opening up a new way of creation, and providing her with an opportunity to demonstrate her skills on the international platform.

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This year is the tenth year of the American Nels Fyre in Beijing. He also has a Chinese name called Fei Zhiyuan.

Fei Zhiyuan has multiple identities, media people, public relations representatives, creative people and clothing store partners of The HUB fashion show.

His latest project is to hold a small exhibition at the Four Seasons Hotels lobby in Beijing every month to display the works of independent designers.

Fei Zhiyuan is very proud. "I am only doing this exhibition."

He will also take the works of Chinese independent designers overseas.

Since December 18, 2013, the The HUB fashion show two times a year has been the platform for international fashion brands to enter the Asian market. Now independent designer brands use the same platform to sell clothes to Asian buyers and distributors, such as Zhang Chi, Wang Zaishi and so on.

Unlike other fashion exhibitions held in Asia, The HUB is mainly aimed at fashionable and growing brands and refuses to sell exclusively garments to become exhibitors.

HUB pays more attention to the display, promotion and exchange of brands, and invites the top decision-makers of hundreds of international brands and buyers to participate in the exhibition.

In April 2015, with the help of Fei Zhiyuan, the works of 8 Chinese cutting-edge designers will be displayed in a shop in Losangeles, which is located in American Rag Cie, a global designer brand collection shop.

Last year, the founder and CEO Mark Werts of ARC visited the studio of Zhang Chi and several other designers under Fei Zhiyuan's introduction. Both sides believed that the Chinese independent designer brand should be brought to the United States.

So Mark Werts bought some designer clothes and decided to sell it at ARC's flagship store.

"If Chinese designer clothes appear in New York, that's normal.

But the emergence of cities outside New York appears in Losangeles, meaning different.

Fei Zhiyuan said.