How To Start A Shop And Improve The Success Rate

Different types of goods are sold in stores, and their requirements for store locations are different. Some shops require a lot of traffic, but not all shops are suitable for people.

In the long run Management In a certain market, a market will spontaneously form itself. Sale The "centralized market" of a certain commodity will naturally remind people of this street at the thought of buying a commodity.

It is necessary to select lots of markets that spontaneously form a certain market, and to have a large amount of money, that is, to open shops in the vicinity of famous chain stores or strong brand stores, or even to open them next to them.

If you are surrounded by home appliances, you open. Underwear shop That will not work; if there are several clothing stores around you, you can sell underwear again, so that you can drive the passenger flow with each other, which is very advantageous.

When choosing a site, we should also consider whether the route of passenger flow will be intercepted by competitors.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

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Too close to each other to restrain each other and produce negative effects can increase the attractiveness of the region through mutual cooperation. For example, if there are a number of casual wear shops around the world, competition at the level of casual wear will be more intense. At this time, it can be misplaced, and the target will be better in ladies wear or professional wear. For example, if the survey shows that consumers here prefer Shanghai brand and do not like Wenzhou brand, then they can give priority to joining Shanghai brand. After all these questions are clear, we can look for the source of goods in a targeted way.

If you can't find the right store in your favorite location, you can try to share it with others. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

Generally speaking, good shops have some common characteristics, such as:

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere. Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high. In such areas, consumers are confused at all levels, and people of all ages and social strata have. No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient transportation is the most important condition for consumers to purchase. Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the development of the clothing and shopping commodities if they can concentrate on the "lots" or blocks of their peers.