How Can We Create A Profitable Business Model?

In the chain management system, "Ben" is a single store, which is the basic unit and core element of the chain development.

Then, how can we successfully open a single store that can develop into a chain mode?

What is the business model of "all the profits"? What is the connotation of "all the profits"? In the twenty-sixth time, "the sound of the city" is written in the Qing Dynasty.

It means small capital and big profits.

In today's competitive environment, according to this definition, the chain industry is still difficult to meet the standards, and it is not a profitable industry. In fact, this explanation can not explain the essence of chain industry.

For the chain, the author has interpreted "one profit" as a "fundamental" and has been copied and made money for countless times. "One book" is what I call a single store. I often call it a "mould for production enterprises".

In production enterprises, once the moulds are produced, they can be used for countless times, while "Wanli" can be directly interpreted as numerous profits.

Tao Wensheng, a Chinese chain expert, thinks that the single store system consists of the following four components:

1, single store business mode: mainly tell us, who is the customer of the store? What products or services should be provided to the customers? What is the target customer orientation and value appeal based on such products and conforms? What kind of pricing mechanism should the store be? What kind of profit mechanism should be adopted? What kind of revenue should we get from the customers? What is our input and output based on such revenue? How much can we bear the cost of rents, labor costs, business expenses and other costs?

2, single store identification system: GPI (geographical location recognition, GeographicPositionization Identify), SI (space), MI (idea), VI (vision) BI (behavior) recognition system.

Based on customer needs and value proposition, what locations should our stores choose: regional cities, city locations, and surrounding environment? How should the interior space design meet customer needs?

How can we have effective layout? What kind of service concept should be used to provide services to customers? What kind of planning should VI, MI and BI carry out?

3, single store operation management mode: mainly the organization system, system and process system, what kind of planning and design should the store do to complete and meet the needs of the front end customers, including human resources, marketing planning, customer service, procurement, distribution and other store management activities.

It must be emphasized that the standardization process is also the core part of the replication of the chain system, the guarantee for the landing of the first, second elements and the support for the achievement of the store's performance.

If a single store is the root of a tree, the standardization process is the trunk, which is the bridge to realize the value pmission from the internal value to the customer.

4, control: refers to the "lock" elements based on the chain management system.

From the classification of enterprise management and control, it is generally divided into three control modes, namely, strategic, financial and operational. Based on the principle of chain enterprise unification, chain enterprises belong to operational management and control, also known as "operational management and control", that is, to control and control all business activities of stores.

Therefore, the chain control requirements make the management of enterprise headquarters put forward higher requirements, but many of our enterprises can not do this, which has led to many chain enterprises appear "Lian" instead of "lock" reasons.

It's done

After that, how do we open more stores? How to open more stores? The first step is to establish a headquarters organizational structure system, the core of which is the training system, that is, how to achieve rapid replication.

The training system is mainly based on the basic principles of chain and unified management and management requirements, and refines and solidify the business management concept, operation management best practices and core knowledge of the enterprise, forms training courses, and effectively pfers them to stores through training.

At the same time, standardized SOP management manual is formed. The contents of the manual include: 1. Collection of successful cases and analysis of successful mode; 2. Collection of errors or failure cases and their causes, so as to facilitate the pfer of these cases to new employees.

The copy of talent is completed, and the final landing point is

。

To see whether the employees of the store are performing according to the training requirements, then the headquarters needs a supervision department, whose duties are mainly to supervise whether the stores are fully implemented in accordance with the requirements of the headquarters. The main function of the supervision is to ensure that the store standards can be duplicated by using professional methods to supervise, control and evaluate the stores according to the operation mode and standards.

If your company adopts the affiliate mode, you also need to establish an investment management system, do well the promotion of investment promotion and franchisee service support, and ensure that franchisees can continue to get management guidance, so that franchisees can continue to make profits.

If your company achieves cross regional expansion, whether you need to build a relatively independent distribution system to serve the local stores nearby is also a factor that you must consider.

Of course, the establishment of the whole chain management system involves every aspect of enterprise management, and it is not a day's work. It takes a long time for an enterprise to succeed, and those companies pursue every day to seize the territory and encircles the ground.

We must stabilize and stabilize the business, make a good profit model for single stores, establish effective training and supplemented by an executable supervision system. At the same time, using modern information system to solve the problem of bullwhip effect in supply chain management, I believe that you need to create a "all profit" chain business model.