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    How To Win A Clothing Store Is The Key To Choosing A Good Store.

    2015/4/11 18:04:00 16

    ClothingFranchiseLocation

    Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

    However, some people just know this common sense.

    What kind of people flow is strong for clothing store sales? It needs to be considered carefully.

    The location of the new clothes shop must be done well, and it is also a site selection skill and know-how. It is hoped that it will help the novice to choose the clothing store location.

    Choosing a good clothing store is half the battle to open a clothing store.

    Because choosing a good clothing shop site can make clothing stores have a good source of tourists, and there is no need to worry that no one will come and ask for business. Business will naturally be good.

    Then, how can a novice open a clothing store choose a good shop site? Below, Xiaobian tells you about the four tricks of the novice's opening of a clothing store, hoping to help you choose a good clothing store.

      

    Novice

    First, we should conduct a survey in places where people are more crowded. This can take more time.

    In these target areas, people in the morning, evening and evening are calculated.

    And statistics of the number of people entering the shops, to see the proportion of office workers, students and housewives.

    It is also necessary to calculate on weekdays and weekends to know the true distribution of the crowd.

    The second step is to inspect the site first.

    Surrounding environment

    We must observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance?

    customer

    Angle: will you go shopping in this place? There are some cool corners in the golden area, and there are also hot spots in the secondary business circle.

    It's not that hot spots will be good.

    The most taboo place to find is to see others succeed, so they want to replicate a store next door.

    Unless you have some mastery, make your own difference.

    In addition, pay attention to whether the competitors in the diagonal or not will take away your business. To understand the information about the home, always keep an eye on the position of the opponent and find a place to fight.

    Only in this way can competition be opened with peers or competitors.

    In addition to where people go, you have to consider how long it takes people to get to your store.

    Theoretically, the less expensive products, the less customers want to spend time. For example, convenience stores define 3 main business areas and coffee shops for about 5 minutes.

    If you want to achieve a longer time, customers generally do not want to go.

    Customers of clothing stores will surely think that the quality of their merchandise adjacent to each other is similar.

    Therefore, it is very important for similar brands to be located in a unified location, so some location strategies are "parasitic".

    For example, opening a clothing store next to a large department store, opening a restaurant next to a supermarket, customers who are attracted by big brands will also be attracted to you.


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