The Relationship Between Michael Jordan And Jordan Is Worse.

Since 2000, Jordan sports registered a number of trademarks such as "Jordan", "QIAODAN", and so on. Since 2000, Jordan sports have registered a number of trademarks, such as "Jordan" and "QIAODAN".

Among them, the "Jordan" Chinese character trademark has also been identified as "well-known trademark".

In 2012, Michael Jordan sued Jordan for the violation of his right to name by "Jordan" as a trademark.

Subsequently, Jordan sports to fly Jordan to court, asked him to stop violating Jordan's right to sports reputation and compensation for economic losses of $8 million.

In April 2013, the court of Quanzhou formally accepted the case.

In April 2014, the business jury ruled that the reasons for Michael Jordan's application for withdrawal in 2012 were not valid, and that Jordan sports was maintained.

In September 2014, Michael Jordan was dissatisfied with the judge's decision to file an administrative lawsuit against the court and apply for cancellation of the ruling made by the business jury.

In the court of second instance, Michael Jordan's

10 evidences were submitted. One of the social surveys showed that 68% of the respondents in the country first heard of Jordan after hearing the word "Jordan".

However, the court found that the 10 evidence submitted by Jordan's agent was not in the category of new evidence and was not accepted.

Subsequently, the court adjourned the case, the case will be sentenced to sentencing.

After the sentencing, Jordan's sports and Jordan's legal disputes ended.

Jordan's sports and Michael Jordan's three year lawsuit came to the final decisive moment.

The second instance of the high court of Beijing held that the 10 evidences submitted by Michael Jordan's agent were not in the category of new evidence and were not accepted.

Subsequently, the court adjourned the case, the case will be sentenced to sentencing.

In the industry view, Michael Jordan winning rate is not high, the case may not continue the reconciliation of Adidas and Adi Wang.

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In 2014, nearly 80 countries and regions covered by PEAK contributed 650 million of PEAK's sales, accounting for 23% of PEAK's annual sales revenue.

This excellent sales performance has benefited from PEAK's new strategy of "exporting goods from foreign trade to brand" in overseas markets.

In recent years, PEAK has been exploring overseas markets through its strong international sports resources such as NBA China, FIBA global, national teams and NBA stars, and constantly seeking new opportunities for globalization and specialization.

Among them, the market in Spain and Iran has achieved remarkable results.

Through cooperation with FIBA, European Basketball Association and French NBA star Tony Parker, PEAK brand has become more and more popular with local consumers in Spain.

In 2013, Reuben, the agent of PEAK and Spain, opened the first flagship store of PEAK in Madrid.

In 2014, PEAK made the world cup flagship store on the stage of the first Spanish international cup, and became the first Chinese sports brand to build a flagship store with overseas large-scale events, thus achieving the strategic upgrading of the global market.

"PEAK's strong sports resources enable us to have more confidence in PEAK's future.

Therefore, we hope to expand our sales scale in Spain.

Spanish agent Reuben said.

Similar to the Spanish market, PEAK brand has been widely recognized in Iran due to PEAK's long-term cooperation with Iran men's basketball team.

PEAK's Iran agent, agent, points out the opportunity to use excellent marketing channels to screen excellent retailers to understand PEAK's headquarters.

And disseminated PEAK brand through local media in Iran.

In early 2014, PEAK successfully opened its first PEAK store in Tehran, capital of Iran.

With the help of PEAK's Iran men's basketball resources, officials from the Iran Basketball Association and officials from the Iran Sports Bureau came to the court.

Because of the success of the first PEAK store, Iran agents began opening PEAK stores in other key cities of Iran.

Up to now, six PEAK stores have been opened in Tehran, Isfahan, Sala, Mashhad and other cities.

"In the future, our goal is to open PEAK stores in more cities in Iran, so that PEAK products can penetrate into every part of Iran."

Iran agent agent cruise is confident of PEAK's development in Iran.