Middle And High End Children's Clothes Are Popular Brands, Holding Children's Clothing To Keep Warm.

The data show that China will probably increase 2 million new babies every year, that is to say, our children's industry will create a new blue ocean.

A few days ago, Burberry announced that its children's clothing would be reclaimed. In recent years, Kate Space, a popular fashionable young woman, also said that children's clothing products would be launched this year.

In recent years, Gucci, Dior, Armani Junior, Kenzo and other international top brand children's clothing have been running around in the shopping mall of Chinese mainland cities, while local women's wear brand Jiangnan Buyi and OTTCOCOON have also set eyes on children's clothing and set up children's wear counters in China.

Although the price of these high-end children's clothing is relatively high, their parents seem to be willing to buy it. In fact, there are many kinds of children's clothing in China, among which the market share of the low-end market is the largest, but the growth rate of the high-end and high-end market is higher than that of the low end. According to Sullivan, a global growth consulting firm, from 2008 to 2012, the compound annual growth rate of retail sales in the middle and high-end market was 28%, and it is expected to continue to grow at a rate of 30% from 2012 to 2017.

Under the stimulation of various market driving factors, more and more enterprises devote themselves to children's clothing industry. Burberry, a luxury goods group, announced that its children's clothing brand had been reclaimed, showing its high regard for children's wear market. Light luxury brand Kate Space will also launch children's clothing products this year. It is reported that the scale of China's high-end infant children's clothing market has exceeded 30 billion yuan.

"There are only a few brands of men's and women's wear in the newly opened shopping mall at the door. Child formats But it occupies two floors. Zhang Xu, a small white collar worker, said, "the industry that is closely related to children is becoming more and more common in shopping centers."

As Zhang Xu said, not only is it Children's Wear The entire children's industry, including experiential child formats, has become the "passenger engine" of shopping centers.

"In the next few years, the children's industry will show blowout growth." Mr. Zhou, director of investment planning, said: "optimistic about children's industry is a consensus between our businesses and shopping malls, and is also a win-win situation."

With the acceleration of China's urbanization process and the increasing disposable income of urban households, the consumption capacity of children's clothing is also growing. According to statistics, the per capita consumption of children's clothing increased from 350 yuan in 2008 to 740 yuan in 2012, with an annual growth rate of 20%. Relevant people predict that by 2017, the per capita annual expenditure of children's clothing will rise to nearly 1700 yuan.

At the same time, 80, 90 after entering. Peak period of marriage and childbearing These young parents have a solid demand for product quality, fashion design and even brand symbolism, instead of entangling the price.

"On the one hand, the market is gradually maturing, and the psychology and mentality of the parents of the 80's and 90's also include the promotion of the economy and the improvement of aesthetics. On the other hand, we do see the vacancy in this market." Mitti brand manager said. Mitti, which belongs to the same company as Hangzhou local women's clothing brand OTT, also localize the high-end consumer market.

In the background of the cold wave of clothing industry, children's clothing is called the last piece of cake in the industry. Last year, children's wear has replaced the fast food products, and has become the largest retailer's sales category now, with a sales scale of 140 billion yuan. To this end, more and more clothing brands are looking at children's clothing industry, among which there are many international luxury brands, local brands and luxury brands.