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    Small Profit Operation, Processing Enterprises Began To "Shuffle"

    2015/4/5 19:10:00 33

    Meager Profit OperationProcessingCotton Market

    The domestic cotton planting area has been reduced, and the situation of processing enterprises has been increasing. However, the price of lint declined after a slight rebound years ago. On the one hand, the high inventory of national storage stocks has lowered the price of lint. On the other hand, the factories have to raise the purchase price and compete with each other in order to ensure the start of seed cotton, and profits have been further reduced. Seed cotton is difficult to harvest, processing little profit, or even losing money, which is the common "heart disease" of cotton ginning mills.

    After three years of "steady profits", we can see that cotton processing enterprises have entered the shuffle stage. It is reported that this year lost the support of State purchasing and storage from Shandong to Hebei, the scope is wide, and the operation of ginning plants is generally not as good as in previous years.

    Almost half of 2014. Cotton ginning factory Choose to stop or change. According to statistics, in Dezhou, Shandong, 400 cotton processing enterprises in 85, 2013 in the scale of purchase processing 69, 2014, down to 52; 2014 in Shandong Binzhou 34 ginning plants, only a dozen started operation; Hebei Jizhou 15 400 type cotton. Processing enterprise In the year 2014, only seven or eight were bought and processed.

    Shandong Dezhou Wucheng County Xinghai cotton industry responsible person said, according to his understanding, the current local Cotton grower With only 10% seed cotton left in hand, the acquisition is coming to an end. This year, processing capacity is half less than last year, and processing is almost unprofitable. The responsible person believes that in addition to high-grade products, the price of lint is not optimistic in the future. This year's survival environment is particularly difficult. Only larger enterprises can withstand normal operation.

    Shandong Dongying five cotton textile industry this year bought only 5000 tons of lint cotton seed cotton, compared with the previous year of storage and storage, reduced by 2000 to 3000 tons. Moreover, as the price of lint goes down all the way, in order to avoid further losses caused by overstock, they adopt the strategy of fast forward and quick sales, and have finished processing finished products before the Spring Festival. A ginning factory in Jizhou, Shandong even sold cotton seeds directly after the purchase of seed cotton, and no longer started.

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    The new era of community economy has arrived, and social media will continue to change the way of marketing products and the interaction between consumers and enterprises. The power of social media is strong, and it can rapidly strengthen or destroy the brand overnight, regardless of the individual or corporate image. All these depend on the mobile Internet. The mobile Internet makes the smaller space, the more revealing, the more interesting interest, the more timely sharing, and the more efficient link micro content. This content and behavior mode make the consumer culture centered on content, interest and social interaction, and break down more community culture subdivision. The expression and demand of individual cultural identity of different cultural groups become the foundation of the micro community business. We should focus on the small needs of community culture and the micro needs in our life. We should set up a community based on vertical and strong ties and cut it with specialized products and services, which will shape the large market of consumption.

    The mobile Internet has brought more fragmentation time. In the 2014 year, double 11, Ali wireless terminal sales accounted for 45%, while at the peak of the morning, it even reached 70%, while at 2013 it was only 20%. According to the sales data of micro-blog flagship store, which is revealed by Zhao Yingguang, the founder of clothing industry, the average number of visitors on the PC terminal is 630 thousand, the average daily view is 1 million 320 thousand, the guest price is 152 yuan, the turnover accounts for 43.9%, while the average number of visitors on the wireless terminal is 282 thousand, the average daily browsing volume is 1 million 700 thousand, the passenger price is 142 yuan, and the turnover of customers is 38.7% compared to that of the micro-blog flagship store.

    The comparison data shows that although the average daily visitor volume of mobile terminals is still not as good as the PC terminal, its browsing volume is far beyond the PC terminal. This shows that although the mobile terminals are dispersed, the number of consumers browsing and browsing time are more, and mobile terminal shopping is becoming an important model accepted by consumers. Research shows that PC shopping is more purposeful and rational shopping behavior, and mobile terminals are more likely to cause impulse buying. In addition to the mobile terminal of shopping platform, APP micro shop and micro store are rising and surging. It is rumored that pocket Tong (now named Zan) is a platform to build WeChat mall on WeChat, and there are about twenty million existing micro shops.

    The rise of mobile e-commerce is changing consumer behavior habits, but also has a certain impact on the traditional offline market. The fast and convenient mode of mobile e-commerce meets the consumer demand of today's consumers, which leads to a large number of consumers in the traditional offline market transfer to the mobile Internet e-commerce. Today, with the dominant position of consumers, the mobile Internet with huge potential consumer groups has become the most potential new market in the clothing industry. The acceleration of migration to the mobile terminal brings many new changes to the industry. Unlike the traffic economy in the age of PC, the mobile Internet era is a fan economy era. This poses challenges to enterprises how to grasp the rhythm and mode of PC shopping to mobile shopping transfer. The marketing changes, logistics changes, how to manage fans and how to use big data in the mobile era have become a problem for the electric business enterprises.


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