Place Spirit: Experience In Big Shop Mode

E-commerce has reduced the frequency of people going to many retail outlets, while traditional consumption places have become the core of the Internet impact, experience and entertainment. The core of the Internet is the spirit of place. The place is a kind of space on the surface, but most of them are touched by some deep spirits. The spirit of place should be more reflected in the intimacy of consumers and the integration of consumers. Consumers can resonate with the retail terminals in the environment of the scene.

In March 2014,

The store that is located in Chongqing combines the dual concepts of experience and integration.

In May 2014, XTEP Asia's largest experiential shop opened in Changsha, covering an area of more than 2000 square meters, with a total of three floors.

In August 23, 2014, the exception of the new comprehensive retail space opened at the iapm shopping mall in Shanghai except exceptions.

It also joined the first men's clothing store in Shanghai and the naturalistic brand from Italy.

There are also coffee, green plants, reading and exhibitions to show the full attention from aesthetics to life.

At the end of 2014, the shop was launched, and claimed to enter into a more life oriented, comprehensive and diversified development stage in the fields of advanced customization, bar, specialty catering, cosmetics and so on. The scope of business management is not limited to the women's clothing industry, but is beginning to enter the cosmetics industry, catering bar and other fields, and then create a diversified development mode of the industry.

In 2014, many domestic clothing enterprises began to learn the Internet set -- "enhance user experience", buy a pair of jeans, and pform them according to their own ideas. After DIY, treat yourself to a spaghetti or tiramisu cake in the coffee snack area. This is the fun that Jasonwood, a leisure brand, wants to make consumers realize.

In addition, the integrated storefront of all kinds of products is also concentrated in the past year.

La Natsu Bell integrated store includes its LH Menswear, 7M, SP, CA, LK children's wear several brands.

Whether it is a separate recreation area in the store, or the presentation of multiple products in a shop, the most basic requirement is that the shop area is large enough. Obviously, no brand will open all the stores to a large store, all depends on the conscious direction of the business area and brand experience of the store.

In the final analysis, opening a large shop is just an attempt of clothing enterprises.

Just imagine that when many brands come out of big stores, big stores should have the contents of large stores, multi brands, and many cross boundary business combinations. If consumers want to pay for what coffee is good, the product itself is the key.

Is it increasing food, entertainment and leisure items that is called creating experiential shopping places? What aspects of clothing retailing in the future can be closely integrated with electronic technology? How to solve the problem in the new situation for so many years of homogenization? We think that the clothing retail terminal should combine its brand culture to create a place spirit. The reason why people choose to consume places is no longer the purpose consumption, but the cultural space encompassed by the spirit of the premises.