O2O Business: High Tech And Cost Balancing Problems

In the interview, the reporter learned that a standard store made about 16 thousand electronic price tags and included the background operating system's offer of up to about 1500000 yuan. Although the related technology companies said that the electronic price tag could be used for 5 years, many retail entities still expressed the high cost and difficult to load.

Since speaking of O2O business, it is natural to involve technology. In the "2015 China chain industry O2O conference", CISCO, China three communication technology, Fuji information technology and other technology enterprises have described the innovation technology of differentiation between the real estate industry and the online business.

When a girl wants to join a party without a proper skirt, if she chooses to buy online, the size will be risky, so she goes into a shopping mall with O2O business. Because of her wearable technology equipment (glasses or bracelet, etc.), when she enters the shopping mall, the brand store has automatically displayed the girl's usual consumption habits, average consumption amount, shopping preferences and so on, so the merchant can accurately locate the customer. Later, when the girl is buying evening dress, some accessories will also automatically remind her to buy it. When she needs to try on the dress, the girl does not need to undress. As long as she stands in front of the smart mirror, she can virtually replace all the clothes and automatically wear jewelry. Li Yinghong, technical director of CISCO Greater China, showed reporters a picture that has already been achieved at the technical level. "This technology can not only accurately locate customers, but also increase the possibility of extra consumption." Li Yinghong said proudly.

Electronic price tag is a relatively common and widely used technology than the above technology. "We have worked with Huarun million to provide an electronic price tag, such as 16 thousand electronic price tags in a store or supermarket. We create these price tags and provide backstage management and operation system, so that all prices are changed. Electronization Operation without manual labor. We must know that tens of thousands of supermarket products, some single products often adjust prices, every price adjustment must manually re print and put the price tag, in the cash register system also has to change, sometimes manual will also make mistakes, before Carrefour there was a price tag wrong issue. The electronic price tag is automatically processed, including Cash register system They are automatically adjusted, saving manpower and accuracy. Rising technology related responsible person told reporters.

Data show that O2O Linkage and full channel integration, some overseas entities have made remarkable achievements, such as the famous Messi department store in the United States, during its three year implementation of the full channel integration strategy, its profits doubled and the stock price rose 6 times.

But it may take time for these beautiful performance data to "wear" to Chinese retailers.

"Many overseas technologies have been scaled up, cost can be assessed, and consumer habits are different. The cost of these new technologies in China is very high, and it is difficult to achieve large-scale operation at any time. The original profit of the retail industry is very low, and the net profit margin of some operators is less than 5%. They can not afford such a high technology cost. In addition, the logistics cost of O2O is huge, which is also the cost of the entities. Therefore, retailers do need to transform O2O, but they must be able to sustain the challenge of cost. Yang Dehong, President of Beijing Fuji Information Technology Co., Ltd.