Why The Fashion Industry Responds To Such Issues As The Large-Size Clothing Market?
From music to pportation, besides the fashion, the industry has undergone fundamental changes under the influence of technological innovation, while the fashion industry is lagging behind in the utilization of technology.
Fashion industry is blind and superstitious. Technology is a seasonal trend rather than a lasting change.
Today, technology is changing everything, including product development, manufacturing, logistics, human resources, and sales.
But most fashion companies still despise technology and classify it as a tool for marketing and sales departments, and regard it as an off the job plan, not integrating technology into their core business thinking.
Has the fashion industry neglected technological revolution?
Women constitute more than 70% of the workforce in the fashion industry, but only 25% of the leading positions in the top fashion companies, while the number of women in the top tier jobs is also below normal.
So far, women have always been the main consumers of fashion products, but business decisions usually do not reflect their views.
Women who exclude women from the leadership are excluded from the leadership.
Against this background, how can the fashion industry train more women leaders?
Pleasure and fear coexist in our times.
With the expansion of the global population, more and more people spend unprecedented consumption in various ways. Our earth is heading for some unknown calamities at a slow speed.
At the same time, new technology has fundamentally changed the scale, speed and mode of human relations, creating new business opportunities, which has not been seen since the industrial revolution.
In addition, despite the oral support for equality and protection of human rights, the proportion of seats belonging to the long white people in the board is too large. Many workers in the factory do not earn enough to earn their living.
Over the past six months, our team has been working together to examine the global operation of the fashion industry around seven major issues facing the fashion industry today, including the sustainability and manpower costs of fashion production, the fate of handicrafts, the maladjustment of men and women, and the development of business opportunities in technology, African markets and large-size clothing markets.
We have searched and discovered outstanding companies and personalities in the world, visiting companies in China, France, Italy, Morocco, Spain, the United Kingdom and the United States. They have visited the company's founders, senior executives and experts in various fields, and obtained first-hand information on the strategies, systems and processes formulated by them.
The survey also made the latest issue of the English edition.
Garment and textile industry is the most polluted industry in the world after oil industry.
Every stage of the clothing life cycle poses a threat to the earth and resources.
The production of a kilogram of cotton cloth -- almost a T-shirt and a pair of jeans -- requires more than 20000 liters of water.
The process of making raw materials into various garments, including a series of dyeing and decorating processes, requires the use of up to eight thousand different chemicals.
How are undesirable, damaged or outdated clothing handled? They are basically discarded in huge landfills.
Against this background, how can fashion industry become more sustainable?
The competition in the fashion market is very cruel. The profit pressure of the fashion companies is huge. They have to continue to introduce new products, resulting in the increasing number of products manufactured by the fashion industry, the faster and faster the cost, the lower the cost.
Many fashion companies pfer manufacturing links to labor.
Low cost
A market where workers' rights are not adequately protected.
At the same time, most consumers still buy cheap products, but never consider the cost of labor behind these products.
The collapse of the Rana Plaza building in Bangladesh has given us a wake-up call to remind us to act.
The government, companies and consumers are responsible for the accident.
Against this background, how can we provide protection for garment producers?
All over the world, ancient handicrafts, which are beautiful and profound in culture, are on the verge of extinction.
Because more young people choose to work in other occupations, skilled craftsmen are extinct.
DANGER
。
The choice of young people, coupled with the popularity of mechanization and global production, has led many traditional handicraft companies to fail.
Those who survived were usually small family run companies, who lacked financial support, unable to attract and nurture new ones.
personnel
There is also lack of technology to build sustainable business models.
Against this background, how can traditional handicrafts survive in modern society?
Stella McCartney is the first high-end fashion designer to seize the opportunity and create a luxury fashion brand at the core of sustainability.
In order to turn opportunities into reality, she had to develop a new management process, find new sustainable materials, and find alternative business practices, so as to adhere to the principles of brand creation, and at the same time, find ways to make the brand profitable.
We also look at the world's largest fashion retailer, Inditex, which manufactures more than 948 million garments annually, and its manufacturing, logistics and retail businesses all over the world.
Can such a large company be sustainable? In order to find the answer to the problem, we have the privilege to communicate with the senior people of the company.
Our research also covers two emerging enterprises in the field of fashion technology, Farfetch and Ringly, large garment retailers Navabi and Eloquii, and fashion companies targeting the booming African market.
Based on this point, we are pleased to introduce BoF Voices here.
This is a new forum for discussion and debate. Members of the global fashion community can express and exchange views on the most important fashion topics today.
The theme of this special issue is the starting point.
In the next few weeks, we will also invite you to discuss with the experts from the fashion industry from all over the world and share ideas, ideas and feedback on BoF Voices.
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