The Truth Of Light Luxury Brands Can Not Play The Secondary Line.

Two months after the announcement of strategic adjustment in January, along with the end of last week's e-commerce business, the parity brand Kate Spade Saturday was declared aborted just two years after its birth. Kate Spade Saturday's "sudden death" and the Marc Jacobs International LLC group will be closed to the secondary line brand Marc, International and all. Light luxury brand Expanding space is narrow.

It was announced in October 2012 and opened to Tokyo's first store in March 2013. Kate Spade & Co (NYSE:KATE) a bright vision for light luxury brands: even if it does not have more than 70% gross margin as traditional luxury goods, but light luxury brands can get more sales through consumer sinking, so that they are comparable to traditional luxury goods in terms of profits.

Then he was president of Kate Spade LLC and CEO of Kate Spade & Co.. Craig Leavitt The wishful thinking has obviously been proved to be too naive today. LVMH Mo t Hennessy Louis Vuitton SA (MC.PA), MOET & CHANDON Hennessy LV group chief executive officer Bernard Arnault, has repeatedly publicly sniffed at the exclusive luxury brand. It has also proved to be an industry experience and vision.

The closure of Kate Spade Saturday and the dying Marc by Marc Jacobs are inevitable. Otherwise, the constant truth of the retail industry is being overturned, which is the collective decline of the IQ of consumers.

Once the Kate Spade Saturday brand is launched, Craig Leavitt will be emphasized that the brand is not a secondary line brand of Kate Spade, but an independent brand. Kate Spade LLC tried to use this way of changing the concept to put the holy light on a newly born brand. This extreme optimism comes from the wide imagination of the group that fantasies about Kate Spade Saturday, which will make the Kate Spade Saturday brand go beyond the Kate Spade brand itself in the future, just as the brand is running independently, even better than its predecessor group. In the era of light luxury brands fading away from traditional luxury goods, why is it possible to replace light luxury with lighter prices? Craig Leavitt and its Kate Spade LLC are ambitious, and in the future, he will lead the whole Fifth & Pacific Cos. Inc. group, so the birth of Kate Spade is the assurance of the future trend with extreme confidence and self righteousness.