• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Business Model Of Bene Rialto: Focus On Selling Brands

    2015/4/1 10:33:00 25

    Bene RialtoBusiness ModeBrand

    The founder and CEO Caryn Neary said that compared to ordinary retailers, this place is more like a brand building site.

    The idea of Bene Rialto is to build a long-term market for retailers, to build links between retailers and emerging brands, and to provide important perspectives and future trends for the development of related industries.

    It is reported that when Bene Rialto was launched, it was at a time when stores were sold without innovative products and design inspiration. Everyone was thinking about how to arouse consumers' interest in offline shopping. Many veteran retailers have made changes.

    Luxury department store Bergdorf Goodman: launch the fashion lab for the cutting-edge designers on the 6 floor of the shopping mall.

    Luxury goods department Lord & Taylor: opened two concept stores -- Birdcage and Brand Assembly

    American Fashion Designers Association (CFDA): support emerging talents through CFDA fashion incubation project

    The old department store chain Macy 's: set up fashion incubators in several cities and introduce resident designers.

    Usually, retailers do not welcome other retailers to view their product mix and use the same suppliers.

    But the concept of Bene Rialto is different. Here, retailers are encouraged to visit and directly place orders to Bene Rialto store brands, so that the brands in the store can further develop.

    The brand needs to pay at least $500 to enter Bene Rialto.

    Garrison fee

    And 25% of the sales revenue is taken as the cost of site use and advisory services.

    Usually, the brand will stay in Bene Rialto for 3 to 6 months until there is a new retail channel. Of course, there will be many brands that will stay longer, with a ratio of about 10%.

    Constantly updated brand to help Bene Rialto keep up with

    fashion

    A very important point is that Bene Rialto has no stock.

    Bene Rialto is located in West 38th Street, New York, USA. Even in New York, Bene Rialto is still a more avant-garde concept. For those who pass by, it may not be able to quickly understand what kind of store it is.

    The Bene Rialto store, which is 5000 square feet (square meters), is located in a 5 storefront building in the early twentieth Century. First to 3 storehouses are retail outlets, showing the brands, designers, men's and women's wear, footwear, jewelry, jewelry and gifts. The fourth and fifth floors have an Art Gallery, a lounge and Bene Rialto Collective:. This is a designer exhibition hall with a reservation.

    The exhibition hall can provide a place for retailers to meet, display or sell with the retailers.

    At present, Bene Rialto stores include: Men's sportswear series Ministry of Supply, former Holland football player Johan Cruyff design sports shoes (Bene Rialto is the first US distribution point), Nha Khanh evening dress (Nha is the only distribution point in New York), Yu Gayun dynamic clothing series, the designer of the design of the MTV, the handmade leather brand of New York, the glass jewelry and utensils made from recycled bottles.

    The main category covers: ornaments, footwear, leather goods and clothing. The price ranges from $25 to $2000, with most products selling between $100 and $300.

    Men's and women's products are mixed up in various sales floors.

      

    Bene Rialto

    The team will purchase business exhibitions, stores and exhibition halls all over the world, and welcome designers to volunteer. In addition, Bene Rialto also has an e-commerce website.

    Caryn Neary said that Bene Rialto has great room for development. Now there are 50 brands, which can reach 90 brands in the future.

    Sales are now over 10%, and Bene Rialto will be profitable by the end of the year.

    Since its operation in November last year, Bene Rialto has contacted and attracted online and offline retailers such as Saks Fifth Avenue, Shopbop, Holt Renfrew, Rent the Runway and the, and sometimes retailers will suddenly visit such as: how do you find these brands? How to choose brands? Where are the brands and how long have they been selling? How long have they been running?

    Bene Rialto was previously a store selling buttons and other small products, but it was completely pformed by Caryn Neary.

    Caryn Neary worked for Saks Fifth Avenue in luxury department store for 12 years, served as vice president of direct selling department, and then became a consultant, mainly working with new brands and creating guerrilla stores.

    Two years ago, she decided to open Bene Rialto, which was originally meant to be a good market.

    General manager Timothy Burger worked in management of Kate Spade and Henri Bendel.

    In addition, Caryn Neary has two business partners: Jo Polanco and David Teeter. The former has worked in Saks, Lane Crawford and Walin & Wolff, and the latter has worked in the field of Crawford and Lane.


    • Related reading

    Bestseller: Spend 3 Months On Wechat By O2O

    Innovative marketing
    |
    2015/3/31 16:19:00
    33

    Free Business Mode: The Most Appropriate Price Tag.

    Innovative marketing
    |
    2015/3/31 15:29:00
    21

    Who Is The King Of Social Media Exposure In Fashion Month?

    Innovative marketing
    |
    2015/3/31 11:17:00
    14

    Children'S Wear: A Sales Promotion Plan

    Innovative marketing
    |
    2015/3/31 9:51:00
    31

    美麗說:欲與淘寶試比高

    Innovative marketing
    |
    2015/3/30 21:45:00
    74
    Read the next article

    輕奢品牌玩不轉(zhuǎn)副線的真相

    即使不能像傳統(tǒng)奢侈品那樣擁有超過70%的毛利率,但是輕奢品牌可以通過消費(fèi)者下沉獲得更多銷售從而在利潤方面媲美傳統(tǒng)奢侈品。

    主站蜘蛛池模板: 999国产高清在线精品| 在线无码VA中文字幕无码| 国产精品香港三级国产电影| 人人澡人人透人人爽| a级片视频网站| 污污动漫在线看| 婷婷无套内射影院| 国产一区二区三区在线观看免费 | 久草网在线视频| 日韩高清一级毛片| 国产吃奶摸下激烈视频无遮挡| 久久天堂成人影院| 亚洲一区二区三区高清| 欧美bbbbb| 国产精品女同一区二区| 亚洲一级毛片免观看| 4444在线观看片| 浪荡秘书伺候办公室h| 国产麻豆欧美亚洲综合久久| 人妖在线精品一区二区三区| 99久久综合狠狠综合久久aⅴ| 精品久久一区二区| 天下第一社区视频welcome| 免费观看性欧美大片无片| eeuss影院机在线播放| 精品久久久久久中文字幕人妻最新 | 国产一区二区三区四| 中文字幕一区二区三区日韩精品 | 成人欧美一区二区三区在线观看| 午夜视频在线观看国产www| japanese日本护士xxxx10一16| 欧美精品xxxxbbbb| 国产日韩欧美自拍| 中文字幕精品视频在线| 色综合a怡红院怡红院首页| 日本亚洲娇小与非洲黑人tube | 国产美女在线一区二区三区| 日本三级片网站| 免费观看国产网址你懂的| 7777精品伊人久久久大香线蕉| 最色网在线观看|