Who Is The King Of Social Media Exposure In Fashion Month?

The light is gone and the arms are lifted.

The standard gestures on the fashion show (for the grandstand, not the people on the T platform) are lifting the smart phone in the hand so that they can better capture every exciting moment and send it to the social platform.

With the emergence of Instagram, Twitter and other social media platforms, the fashion show and fashion itself have changed.

Now, through the backstage data provided by Instagram and Twitter, it is more likely to discover the propagation rule and promote the promotion of fashion brands.

According to Instagram data, the king of fashion month is a fashion Kanye West.

If it were not for social media, he would not be in the public eye.

He showed up in the show.

New products of cooperation.

According to Instagram, Mr. West's performance on the platform has been the highest in the month.

The release of Kanye West x adidas Originals 2015 autumn and winter series can be described as spectacular. In the guest lineup, Vogue Anna editor Anna Wintour (Anna Wintour), Rihanna (Rihanna), and Alexander Wang all came to support.

Just the number of fans of these big stars will be able to know how wide the pmission force is, so that the Kayne West show will become the most revealing show on the social media platform of the four fashion week.

The performance may also be due to the attention of Kim Kardashian, Rihanna (Rihanna), Jay Z and Beyonce (Beyonc E) in the front row. "Kardashian"

At the same time, it was also the most popular fan in New York during the fashion week in Twitter, and even more than any other city (London, Milan or Paris).

During the London Fashion Week, Burberry's show was the most popular on Instagram and Twitter.

In Milan, Moschino has the highest pass rate on Instagram, while Gucci is the most talked about on Twitter.

On the Valentino show, Hansel McDonald and Derek Zoolander (or Owen Wilson and Ben Stiller) will continue to play the role of male model in supermodel 2, bringing Insta-bait into the most popular brand during the fashion week of Paris, releasing 740 articles per minute.

But on Instagram, Valentino and Chanel were all squeezed out by Balmain during the whole month.

Is it because one of them has just taken Kardashian's new blond hair?

Data were collected by looking at all pictures containing fashion week tags, specific designers and keywords, and collected all the points and commentaries from February 12th to March 12th.

Twitter calculates the tweets of the fashion show by searching the fashion week label and referring to the fashion show.

The two companies refused to provide the results of the attention crowd survey of a particular show.

Despite the fact that 25 million people have been paying attention to fashion week content in Instagram over the past month, more than 140 million people have commended and commented.

The labels launched around fashion week account for about 2 million 500 thousand items in a month.

A clear pattern has emerged from the data of the top show and the most concerned content in personal social media.

To a certain extent, it is unique.

Just like any other ordinary month, it was ruled by the Kardashian (Kardashian) /Jenner family.

Christian Louboutin, the top shoe brand, has been active in social media. Recently, it launched a project called #LouboutinWorld on the three social media of Facebook, Instagram and Twitter.

During the fashion week, you can see the hottest two Instagram content from the point of praise and the number of comments.

One is a mobile phone from Kendall Jenner. The pictures she took in the streets earned more than 1 million praise. Previously, Miley Cyrus, Harry Styles, Beyonc E and Taylor Swift have been collected over millions of points.

The second place is about Ms. Jenner's background with her best friend Gigi Hadid in the background of Michael Kors show, with more than 900 thousand commentaries and 30 thousand commentaries.

Of course, the biggest prize is the Michael Kors brand.

Ms. Jenner is also the most popular person in fashion month models.

But look at her best friend, Ms. Hadid, on Twitter, even without Jenner, her fans grow at the highest rate in fashion month.

According to VisionCritical, a Canadian market research firm, 78% of the London Fashion Week respondents said they would send twitter, and nearly 37% of respondents said they would use Twitter to find clothes they want to buy during the fashion week.

Social media is changing the traditional way of spreading fashion brands.

Before the Internet and social media, ordinary consumers need to wait for a week or even longer to see pictures and videos of the show.

Now, through social media, you can basically see the accounts of the editors and buyers who attend the fashion week. Many brands even introduce the instant sale and presale services of the fashion show, all of which are the changes brought by social media.