Beauty Says: Want To Compare With Taobao.

Beauty is an ambitious and courageous company. Now, after several transformations, the large number of Taobao shopkeepers and brands have been excavated by using a variety of resources. It has basically become a small Taobao ecosystem. After choosing to take refuge in the Tencent, the beauty is more evident than ever, and there is great momentum to be ashamed of Taobao.

At the same time, Mei began to create its own brand MUA, trying its own brand depth customization. After launching the MUA, beauty is bound to have strong control over the factory, so the important strategy of beauty is to further integrate the supply chain of women's fashion industry. According to the beautiful back end partners, while launching its own brand MUA, beauty is also preparing to build its own board house, forming a team of designers, choosing fabrics and designing plates, and then looking for cooperative factories to produce products, so as to ensure the uniqueness of style and the fastest speed of change.

The ideal country of beauty is beginning to see: the front end is the tens of millions of female fashion consumers, with a large group of fashion designers and buyers, and a highly matched business with Taobao. At present, these businesses are obviously the core, designers and buyers team can not replace their important position in the short term. This is why the beauty is firmly in the name of "little Taobao".

And the back-end board houses, factories or self built by beauty, or surrounding an ecosystem surrounding beauty, are still only at the initial stage, which will be a huge project and require long-term investment. If this blue map is realized, then the overall valuation of beauty may continue to rise.

Unfortunately, this is just a blueprint. It is an ideal vision. It still takes time and great difficulty to achieve it. The development of an Internet public product always faces a lot of unforeseen problems. Sometimes one step is wrong and the whole market loses. Don't forget the beauty of "Taobao". Beauty theory The harm of the title is obviously greater than the benefits. Because for many users, in fact, a Taobao is enough.

stay flow In spite of the support of Tencent and the successful access to WeChat at the end of last year, however, it is not very successful that WeChat wants to convert WeChat's huge social behavior into the business of e-commerce.

At the same time, beauty said that the problem of too deep involvement in the supply chain had to be taken seriously. If it continues like this, how to face the more and more serious problems is also a great challenge. Internet, especially Mobile Internet Everything is going to be simple and highly developed, and the involvement of the supply chain is too deep, which means human resources, materials, time and other inputs will increase geometrically. This extremely resource consuming strategy makes it easy for beauty to be bogged down in swamps and inconvenient to move, resulting in the loss of sensitivity to the whole market in the past.

At the same time, because of the beauty that the mainstream of stores is still dominated by Taobao shops, which directly causes sellers to be unable to be loyal users of beauty, and the rate of repeat purchase of ordinary customers is extremely low. Because all sellers will expect to be able to concentrate traffic, so that they can facilitate the management of shops. The most convenient and centralized operation is Taobao. Therefore, no matter how beautiful the strategy is to improve, as long as its mainstream stores are still Taobao stores, it is very difficult to improve the rate of repeat purchase.

Taobao has no commission, and the ERP system is more mature and convenient. Most sellers will take the initiative to transfer the order to Taobao, and guide the two time buyers to do shopping in Taobao.