The Star Effect Of Mansur Gavriel And Social Media Marketing

In 2013, after the first release of Mansur Gavriel, fashion blogger Garance Dor e publicly expressed his love for one of the large black bucket packages, the red lining, called Flamma.

Mansur Gavriel became a fashion week in New York in September of that year.

Editors and Street movie stars are loved by celebrities such as Kirsten Dunst, Emma Watson and Miranda Kerr.

In addition, Rachel Mansur and Floriana Gavriel use Instagram to express their brand style, release bags with coloured flowers, pictures of various kinds of simple flowers, photos of all kinds of simple wind, and photos of star fans using single products (such as Kirsten Dunst and Miranda Kerr). All photos are labeled Mansur Gavriel (happy girl) (happy girl happy bag), which has accumulated about 123 thousand fans.

In December last year, two people announced the distribution of the brand autumn bag bags on Instagram, and all kinds of bags in the autumn can be purchased online.

Only one hour after the news was released, 95% of the brand's stock was sold and empty, and all kinds of comments appeared on Instagram, expressing the joy of grabbed bags or the disappointment of not being grabbed.

These are enough to arouse more people's interest in Mansur Gavriel, and even eager to buy next time.

Because

The bags are always sold out after the sale, and at present there is only one bag factory, which has not yet worked with more manufacturers to meet the needs of retailers, resulting in extremely scarce supply.

Failure

The people who started to send mail to Mansur Gavriel customer service mailboxes for help, Rachel Mansur and Floriana Gavriel and their small team helped people to find out whether there was stock in other retailers or at least put people's names on the waiting list, and the waiting list was also growing.

Among them, the flame color lined with black bucket package as Mansur Gavriel sales champion, many people waiting for it is known as a length of the Hermes Birkin bag waiting list.

In this regard, Rachel Mansur said, "too many orders will only lead to crude manufacturing. We do not want to make such a fatal mistake."

And the demand for Mansur Gavriel bags is not likely to fall in the short term.

In 2014, Mansur Gavriel's bucket bag is one of the three largest single products that people search on the fashion shopping platform Lyst.

Although the sales are red, the Mansur Gavriel team so far has only 6 people, but has a strong industry background.

In addition to the two founders, sales director Anne Wallach came from Marc by Marc Jacobs, and Pamela Yueh, chief financial officer, worked in Rag & Bone.

Although the sales of the red fire allowed them to have ample cash soon, the two did not spend the first time in 2015 when the spring series was launched.