Red Collar: Every Garment Has Its Story Behind It.

Since its foundation,

It has been engaged in garment production for twenty years.

The red collar is located in the ancient city of Jimo, not far from Qingdao, located in the red collar street named by the enterprise.

At the entrance of the park, the recruitment information is posted: "no overtime work, 8 hour work system, Sunday rest, monthly salary is higher than peer 300~500 yuan".

The recruitment information on its official website will be misleading. This is a high-tech company, because the top three recruiters are network construction and network security researcher, big data system engineer, cloud computing engineer, and their academic requirements are all doctorates.

From these two details, we may be able to see one or two from the side: it is not a traditional clothing enterprise, but also out of the mire of price competition in the clothing industry. Its high added value is in a mess.

It seems to be remarkable, but its most powerful weapon is data driven.

System.

The idea of "red collar" is "the best is the best."

Red collar people have a habit out there to observe whether other people's clothes fit well. This is fully reflected in the red collar President Zhang Yunlan. When she took part in the conference, she always began with "I observed before I came up."

The word "fit" is placed in front of entrepreneurs in the clothing industry.

But the aesthetic consciousness behind it can never be easily ignored.

If you can't meet more and more clothing requirements, consumers will leave.

China's traditional clothing enterprises have been losing ground under the double impact of foreign fashion clothing brands and Internet e-commerce brands, which may be the biggest reason.

The red collar has nothing to do with it.

They have gone to a more extreme customization route. Every garment produced has been sold before the order is generated. This cost is only 10% higher than the bulk production, but the profit can be more than two times.

The red collar has a well-established big data information system. At present, it can complete 2000 completely different customized clothing production.

A red collar customer needs only one week to get the clothes needed, while the traditional mode takes 3~6 months.

The first step of customization is to collect data and order.

The volume process takes only 5 minutes to collect data from 19 locations.

Then the customer chooses dozens of design details, such as fabric, pattern and embroidery, or makes the system automatically match according to big data analysis.

After the details are finalized, the order will be pmitted to the data platform, and the system will automatically complete the version matching and pmit to the production department.

Each worker has a computer identification terminal, which is the most dependent tool for their work, and all process information pfer is carried out on this.

After receiving the order, they will check all the details and record it on an electronic label. This tag is the "identity card" of this set of clothes, which will accompany the whole process of the production of this garment.

In every subsequent step, every worker's first action is to scan the electronic label to identify, and automatically tailor or process the details according to the requirements displayed, until the production is delivered to all corners of the globe by express delivery.

The whole customized production process, called RCMTM, consists of more than 20 subsystems, all driven by data.

This system is based on the data of about 2000000 customized customers in the past ten years, and is designed and developed. The change of each data will synchronize the 9666 data simultaneously.

It is based on this set of systems that the red collar staff can make such a feeling. Now everyone is a designer. "Every suit is a story. From their clothes, we can guess what kind of people are wearing it, or even what kind of mood they want to wear."