Luxurious Costumes Change Into "New Clothes Of Emperors".

For high-income earners earning profits from energy, the idea of displaying their achievements has erupted from time to time. But one problem is that the development of luxury clothing industry in the upstart class city is very slow. Therefore, "group" to Beijing and other metropolis consumption began to be strange.

"Before 2014, every weekend, our brand," Yu surnamed said. Direct shop There will be customers who speak accents in Inner Mongolia, Shanxi or Shaanxi.

"Old customers even come once a week, purchasing power is absolutely strong." She sighed, "it is common to buy forty thousand or fifty thousand yuan of clothing and accessories at a time."

"In 2014, high profits have made the company no longer satisfied with setting up direct stores in new shopping centers in Beijing. Some of the three tier cities that rely on energy resources have become expansion targets." She told reporters.

Profit impulses are more than just Domestic dress The brink of first-line brand. From 2010 to 2014, the rise of the Chinese market also made many big international brands toss and turn. Data show that since the beginning of 2012, Italy's first-line brand Prada has expanded 260 stores, distributed in four countries including Brazil, Russia, India, China and South Africa.

It is noteworthy that under the above background, luxury clothing has sprung up not only in the north but also in the two or three line cities. "Waking up all night, there are luxurious costumes everywhere in the city." The head of an enterprise said.

Li Ping, a market analyst, thinks that compared to the calm after 2014, the scene of luxury clothing market expansion has obvious characteristics of the times.

According to Coach, an apparel dealer in the United States, male consumption accounts for 45% of China's $1 billion 200 million market.

Data show that, in the long list of luxury clothes, most of them come from Chinese executives and entrepreneurs. They are new wealth of China.

Undoubtedly, that era was Luxury dress The golden age.

According to the sales supervisor of a leading clothing brand in Beijing, Shenzhen, a lady from a leading clothing brand in Beijing, she recalled that the concept of luxury clothing was introduced into China in the last century in the last few years. But surprisingly, only 2% of the newcomer group with a population of less than 20 increased their purchasing power 100 times in the past 20 years, and these people have taken up the 30% luxury market in the world.

Some experts believe that after 2009, luxurious costumes for people to whitewash a joyful future market -- with the increasing number of private entrepreneurs in China, at least in the next 20 years, these new high will spend more than 40% of the world's luxury clothing.

The above conclusion has made China's first line brand apparel traders scramble for it -- after 2010, China's high-end brand clothing began to enter the era of "great leap forward".

"Every large shopping mall and shopping center in Beijing has our brand exclusive store." "In addition, there is also a VIP discount shop," Ms. Yu said.

She told reporters that almost every night in the city of Beijing, the company's clothing logo could be seen. "Before 2014, as a first-rate brand of domestic clothing, the sales performance of the company climbed steadily, and the revenue of each direct store reached more than 130 yuan." She said.