China Fashion Week Is Not Short Of Business Mode.

"Today even top luxury brands are faced with Chinese consumers. There is no reason why we should not believe that this is an excellent era for designer brands." This is the first time of the March 24th Mercedes Benz China International Fashion Week, the founder and chairman of the Xia Hua group. Obviously, this is contrary to the overall market situation of today's sluggish clothing industry, but it also shows the confidence of successful designers in the future and their deep thinking about new business opportunities.

In the past, we learned the "fast" mode from the fast fashion clothing brand. Later, we also see that domestic enterprises that imitate it are still in trouble. Now, the Internet of garment industry brings us N possibility. From imitation to innovation, from following the trend to insisting on its characteristics, we turn to a circle and return to the starting point. It turned out that designing, making a brand, and doing business ultimately can not escape one thing: back to the beginning of the heart, do a good job in products.

The complex market environment, various sales channels, cross-border partners, this kind of products may be icing on the cake for good products. Is your shipment not fast enough? There is logistics for you; do you have no channels? There are Internet platforms, and there are buyer integration stores looking for you; do you not understand propaganda? There are new media for you to achieve. In the information age, everything is so transparent that even the top luxury goods can not make smart consumers stay in China stores, and resort to price cuts. Such an era must belong to good works. Wine, the alley will not be very deep.

For example, in March 31st, the last day of China International Fashion Week, the China Fashion Designers Association and Jingdong signed a strategic cooperation agreement to support excellent designer brands.

For designer brand, online resource is very important. It can reach the aesthetic consensus with consumers quickly across the region and without limitation. From cognition to recognition, a brand may experience a lot of time accumulation, while the Internet has magnification effect to shorten the journey. I met several designer brands on the DHUB design exchange, which was unveiled during the China Fashion Week in October last year, and I was concerned about the stores they tried on the Internet because their product design was outstanding. Sexual price There are hundreds of comments and comments after purchase. This is the power of the Internet. As long as customers enjoy your first work, they will become your fans.

For the online platform, a good product is the core competitiveness. As the vice president of Jingdong group and the general manager of Jingdong open platform business department, Xin Li Jun, said that Jingdong was the first to find the China Fashion Designers Association to invite excellent designers to log on to the platform. Clothing industry Brand management Experts once predicted that the future of clothing industry is direct selling, which is the welfare of consumers in the Internet age, and also an opportunity for excellent brands and products. These are the young generation today. Designer The most comfortable rhythm. As for the traditional garment manufacturers that are still in transition, they need to keep pace with the times.

Once, we thought about how to add business opportunities to China Fashion Week such as the four international fashion week. Nowadays, business opportunities are already knocking on their own. Designers are gradually changing from artistic characteristics to finding a better balance between art and commerce.

Bo Tao, the founder of BOTAO, the founder of China's top custom-made clothing brand, said that some of the designer's entries could even be sold directly to the store, and designers' marketing capabilities were rapidly maturing, which was rarely seen before. In the past, their works were more artistic and conceptualized. Nowadays, they are no longer so far away from the market.