Interpretation Of Liu Hongzhong And His Dream Of Bloom

< p > < strong > cotton opening new journey < /strong > < /p >

< p > 1996, Liu Hongzhong built a knitted garment factory with great pride.

Because there is no experience in running factories, about 100000 yuan of family property has been lost.

But he did not give up and insisted on it.

In 1998, the reform of the cotton system gave Liu Hongzhong the chance to display his skills.

This time, he founded the first private enterprise in Nanyang, namely, Xue Yang Hua Hua factory.

At first, the factory had only 30 employees.

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< p > 2002, he established a Dengzhou cotton color research and development base with the Chinese Academy of Agricultural Sciences, and promoted the planting of 30 thousand mu of colored cotton. According to the operation mode of "company + peasant household + base", the order agriculture was provided, and cotton seeds were supplied free of charge. The whole process provided scientific and technological services, and when the harvest was picked up, it was purchased at 20% higher than the market price, which allowed cotton farmers to "settle down".

In this way, the company has raw material guarantee, and its annual output accounts for more than 65% of the total color cotton output.

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Liu Hongzhong declared that Xue Yang group was founded at the end of P 2004.

Since then, he has developed into a large enterprise with more than 10 subsidiary companies through acquisition and merger of other difficult enterprises, and has a complete industrial chain of cotton, textile, clothing, blouses and sales.

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< p > < strong > create a new path for blankets, < /strong > < /p >.

< p > < a href= "http://www.91se91.com/news/index_c.asp > > Xue Yang Group < /a > annual output of about 20000000 yuan for product research and development.

In 2003, Xue Yang and the Chinese Academy of Agricultural Sciences jointly developed new varieties of colored cotton, such as "brown cotton 6", "brown cotton 11", "brown cotton 6A" and "cimono 51". Among them, "CMS 51" is the only color cotton variety newly certified for planting in the region.

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< p > 2012, Xue Yang worked with Yu Shuxun, academician of the Chinese Academy of engineering, to build the "Xue Yang science and technology academician workstation", to inject momentum into the development of Xue Yang blouses.

Over the years, Xue Yang has been working with research institutes and institutions to declare 160 national patents, and more than 10 scientific and technological achievements have been awarded above the provincial level.

Enterprises through ISO9001 international quality system certification, ISO14001 international environmental management system certification.

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"P", "research and development of pure cotton skin care yarn", developed by Xue Yang, fills the gap of cotton spinning industry.

Its products are another revolutionary product after the US DuPont Co lycra and Austria Lenzing Co "modal".

In November 2010, the achievement was appraise through provincial scientific and technological achievements.

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< p > in Liu Hongzhong's office, a calligraphy on the wall is particularly eye-catching: "the husband's creator is not only against me but also by me."

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< p > Liu Hongzhong said, "this ancient precept is a clear explanation of the realm, mission and mind of" snow Yang "blouses.

Since heaven and earth have created me, I must follow the trend and make unremitting efforts to carry forward it.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Liu Hongzhong < /a > said that the blouses generally refer to the standard blank garment products, which are not identified, belong to basic garments, and have the functions of printing, embroidering, OEM customization, etc., to meet the needs of different groups and varieties of clothes that need variety at any time.

The blouses have infinite possibilities. They can add logo, such as "Beijing Olympic Games", "Tsinghua" and so on. They can also print and embroider flowers, such as lovers' patterns and personality patterns. The process of the two reconstruction is the core value of "changing clothes and making changes".

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< p > in the product structure adjustment, Xue Yang compresses cotton spinning and expands clothing.

After two years of hard work, the company realized its magnificent turn.

Yang Tianyue, deputy general manager of Xue Yang, said that from the sales point of view, the proportion of cotton spinning and clothing has been adjusted from 53: 47 in 2012 to 40: 60 in 2013, and the grade of products has also been raised.

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< p > < strong > blueprint draw < a href= "http:// cotton planting opens new journey >" green shirt "< /a > dream < /strong > /p >

< p > Baidu, Taobao, Alibaba, Tmall search "snow Yang Group" will appear tens of thousands of results, many new t-shirts and related information.

The advantages of "the whole industry chain, massive spot, four seasons products, and quick customization" have laid the foundation for Xue Yang's blouses.

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< p > the future development of Liu Hongzhong's "blue shirt" has been painted.

In the next 3~5 years, we will strive to create the benchmark image of "snow blends", and form the world center of R & D, design, production, processing, marketing, culture, tourism and ecology.

Taking "industrial tourism" as an innovative feature, taking snow Yang "green shirt" as the core content and taking the "eco industrial park" as the form of expression, we plan to invest 5 billion yuan in total, and build the "China billet city" with 100 million annual knitted garments.

When the project is completed, the sales revenue will be increased by 8 billion yuan and 1 billion 600 million yuan in profits and taxes.

At the same time, it will bring more than 18 thousand jobs to the local people. Xue Yang will become the most professional supplier in the world.

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< p > Liu Hongzhong said: "brand is the soul of an enterprise.

National brand embodies the spirit of a nation.

To make snow green blouses become a Chinese national brand is not only my personal dream, but also the dream of all snow Yang people.

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