The Post-80S Textile Producers Made Millions Of Dollars In The Online Textile City.

A red hair and a British wind. Leisure clothes With his accent in Fujian, Zheng Kaixuan, general manager of Kai Heng Trading Co., Ltd., is young and energetic. He has seen all 80 of them.

Zheng Kaixuan, 30, comes from a typical netting and lace trading family business in Changle, Fujian. "Many people will feel that I am the heir of family business and a two generation when I first met me." He said with a smile. In fact, in Keqiao for 11 years, what Zheng Kaixuan did was not just "inheriting" two words, but it was not easy for others to see the rich two generations. From the apprenticeship to the establishment of their trading company, they both caught up in the depth of product value and the sales of electronic business. Zheng Kaixuan moved forward with the momentum of the 80's on the way of the successors, and explored his own business mode in the way that 80's were good at. "The times are changing. I want to change the traditional trade pattern of my parents by using the electricity supplier". This is Zheng Kaixuan's philosophy.

Starting from apprenticeship, taking the netting of hometown to take root in Keqiao

Anji has bamboo products, and Yiwu has small commodities, while Zheng Kaixuan's hometown, Fujian and Changle, mainly produces netting and lace. In 80s, at the beginning of the reform and opening up, all regions of the economy began to flourish on the basis of the original industry in the region. Just as China's Textile City yard began to build from the tarpaulin Market, the local villagers in Changle began to break away from the traditional agricultural production in this period. Almost every household started the household and workshop production of netting and lace. Zheng Kaixuan's family business played the role of trading company, bought the net cloth and lace products of villagers, and then sold them to other areas.

In 2004, Zheng Kaixuan and his brother-in-law first came to Keqiao, Shaoxing to expand their business. "Just like Shaoxing rice wine is a special product of Shaoxing's pride. Our Fujian Changle's netting and lace are also very popular. At that time, there were only a dozen of Changle merchants in Keqiao, with no loss of customers and huge profit margins." Zheng Kaixuan recalled, "as a young generation, when I first came to Keqiao, I thought about using the Internet to do business, but at that time, the retail business was good, and I still had a lot to learn, so I never actually did it." But the situation is good. Zheng Kaixuan's first few years in Keqiao were not at all easy. At that time, Zheng Kaixuan, 20 years old, was a zero base. He could only follow his brother-in-law, starting from the apprentices in the shop, cutting, loading, and following the car. He did all the work with the fellows. "At that time, warehouses were old fashioned cement houses, one small room, one small room. Our warehouse room was far away from the gate. It would take a lot of effort to transport goods only, and a logistics company would talk about it. At that time there were no forklifts, and sometimes they had to be cut out, so they had to move their piles of goods away. Such an apprentice has been working for more than two years.

Two years of accumulation made Zheng Kaixuan grow up quickly, from a zero based young man to a businessman familiar with trade, and also had certain control over the market situation in Keqiao. Zheng Kaixuan then set up a trading company with his friends. Three years later, in 2007, Zheng Kaixuan, who had done enough homework, finally set up his own trading company, Shaoxing Kai Heng Trading Co., Ltd., the main selling net cloth and lace. It was also in this year that he began to try e-commerce sales.

　　 After 80, the business volume of e-commerce has been over million.

"People often think that we will lack the diligence and dynamism of our parents at that time," Zheng Kaixuan said. "But times are different. We have our own characteristics and our way."

In Zheng Kaixuan's memory, his uncle and uncle went to expand their customers on business trips. They were carrying samples of big bags and went to a place. clothing Factory contacts, and then from door to door to introduce their products, low efficiency and limited scope of development, so their customers have long been concentrated in the Pearl River Delta, Golden Triangle area. "At that time, we really had to rely on diligence, not afraid of hardship and not tired, but now it is different. In the information age, the Internet can replace the inefficient labor in many aspects. And for us after 80, no one said no internet access, network marketing has become a more important mode of sales. Zheng Kaixuan said.

In fact, Zheng Kaixuan also had a big reason to test the water electricity supplier. After less than two years after the establishment of the Kai Heng Trading Company, the situation of Keqiao's netting and lace trade began to change. In Keqiao, Fujian's Changle merchants grew up from the original dozen to hundreds, and the customers gradually became hard to find. Profits also plummeted. "Profit margins ranged from 20% to 6%, and the rents of stores and warehouses rose year after year. Zheng Kaixuan sighed with emotion. While pondering over the limitations of the existing products, he started a flocking factory, and made deep processing of the cloth to increase the added value of the products and enhance the market competitiveness of the products.

"I started doing business in 2007, and gradually made some progress. In 2011, when the online textile city was set up, I joined it immediately. At that time, I saw the specialty of" specialty ". Spin The platform of the electricity supplier also relies on the industrial advantages of China Textile City. " Zheng Kaixuan said. It is also seen that the establishment of the online Textile City, let Zheng Kaixuan feel that the textile industry really began to borrow electricity supplier transformation and upgrading of the road. In the past three years, the online trading outlets of the online Textile City have increased from more than 500 to more than 60 thousand, and the online trading of Cheng Kai Shun in the online Textile City has been gradually strengthened. "Now it can basically reach 2 million of the online transactions, which accounts for nearly 40% of the total volume of trade in China." Zheng Kaixuan spoke of his business achievements, not without pride. It is precisely because of his excellent business development, in 2013, Kai Heng Trade as one of the 50 high-quality textile business enterprises, has been approved to enter the online textile city's network business gathering area, to focus on the cultivation of electricity providers.

Zheng Kaixuan believes that now is the era of electricity supplier, and now many of his life's terminal products are purchased from the Internet, and even half of the furniture in decoration is online shopping. "Our life has been changed by the electricity supplier. We textile workers should also seize this kind of electricity supplier tide," Zheng Kaixuan said. He also believes that after the mobile terminals will develop, he will also think about how to make good use of this piece to do his textile business.

The successor is also the innovator: to change the traditional trade mode with the electricity supplier.

"I want to change the traditional trade pattern of my parents by using the electricity supplier," which is the concept Zheng Kaixuan has always adhered to. Now, Zheng Kaixuan will set aside some time every day to take care of his online shops and upload new product maps on the website of the electricity supplier office in the online textile business gathering area. "In addition to doing keyword ranking and advertising on the electronic business platform, I am also very interested in the promotion of search engines. Of course, I do not understand it very well, and I want to communicate more with the operators of the online Textile City." Zheng Kaixuan said with a smile. As the development of electricity providers is getting better and better, Zheng Kaixuan is also considering expanding his electronic business team. On the other hand, he will also pay attention to the development of added value of products, and add several bronzing, gold and gold printing equipment to his flocking factory to increase the product category of mesh cloth and lace.

"We are also expanding the market in Southeast Asia, so the Internet is really essential. This is the lowest cost, fastest spread and the most extensive way of sales promotion." Zheng Kaixuan told him. Online retailers Expectations for development are great. He is an inheritor, inheriting the practical spirit and business experience of his parents who are not afraid of hardship and fear of fatigue. He is also a change maker, changing the original mode of textile trade of his parents in the way of thinking after 80.