CASS Good Luck 2014 Autumn And Winter Orders Will Bloom In The United States To Awaken The New Spring.

2013 is the overall revival year of China's garment industry. According to statistics, last year, the sales volume of domestic retail sales of 50 major large retail enterprises increased by 4.1% over the same period last year. The industry leaders were no longer obsessed with relying solely on brand pulling to occupy the market. Instead, they returned to the transformation of product innovation and sales mode, which made the garment industry ushered in the new spring earlier.

In the industry leader, a costume expert. CASS With its continuous product innovation, Jiashi became the shining star of 2013. In March 11, 2014, CASS good luck 2014 autumn winter ordering will open fire, will focus on the sales mode upgrade while product innovation, to display upgrade, consumer experience upgrade and peaceful platform operation as the three main tools to enhance the profitability of single store, and build the sustainable development of apparel industry.

A new wave of spring tide in the industry

Focus on style and common enterprise. Design The way of doing things is different. CASS Jiashi puts more effort into fabric research and innovation and product structure innovation, and enhances the quality through product development, product structure development to meet more occasions wear needs, and makes the "user experience supremacy" rule incisively and vividly.

On fabric, CASS is comfortable to upgrade to an unprecedented level. Whether it is home clothes, pajamas, swimwear, simple clothes, accessories, CASS good health all use high-tech skin care fabrics, summer clothing products are added functional mesh material, to ensure cool and breathable, and this season 2014 autumn and winter new products are using light fish scales cloth, bring warmth and comfortable cotton texture.

The integration of categories is also CASS. Jia Shi Spare no effort to enhance the focus. From adults to costumes Children's wear Inside the clothing, and then to the home accessories online, CASS good fit to create a complete built-in clothing product line. In order to facilitate consumers to better wear, CASS is divided into three series: living room, bedroom and community. CASS good luck 2014 autumn and winter new products are based on the three major scenes, with the theme of "Love Waltz", "family gifts" and "folk fairy tales", the three themes are broken down, closer to the family's warm life, stimulating consumers to love their families, and setting off a new trend. {page_break}

 

　　 CASS executive vice president Zhou Bin

CASS Jiashi product innovation has also been recognized by the market. In just two years' time, the CASS good terminal has opened up a lot of business and has exceeded 100. In 2014, investment promotion has been on the right track. In January, 11 stores opened in Fujian, including the provinces of Beijing, Shandong and Guangzhou. The Panyu Rd. Mart store and Shandong Ji'nan Shimao store will also start their stores in March 15th and April 1st.

Leading the apparel industry sales mode transformation

In the fashion industry to welcome the tide of retail era, CASS Jiashi in 2014 focused on marketing mode innovation, enhance the profitability of single store.

Storytelling merchandise display is the first step to upgrade sales mode. In line with the three living scenes of "community series", "living room series" and "bedroom series", the windows of CASS Jiashi new shop are not only placed inside the costumes, but also with the corresponding scenes of life scenes to create a real life story. Let CASS sell not only the interior clothing, but also a happy and warm life style, arousing the customer's emotional identification and stimulating customers' desire to buy.

In addition to store upgrading, CASS good customer experience activities will also be upgraded. It has been revealed that from March 2014, CASS will set up a large-scale consumer experience activity entitled "happy life home" tour. With the help of online and offline publicity, consumers will be invited to participate in Xiamen to publicize the two thematic activities of "home" and "love" so as to upgrade customer experience.

The most important part of the upgrading of sales mode is the CASS based on WeChat platform. 020 operation system 。 With the opening of WeChat mall, CASS good will integrate the scattered demand of offline stores, achieve precision marketing, realize the docking between online and offline, and increase the profitability of single store through scale. At the same time, the marketing will be digitalized. Through the analysis of the sales data of the shop's clothing code, color, style, etc., we can draw up the production volume, adjust the marketing plan, and realize the scientific operation.

According to the insiders, CASS good health returns to the retail mode, pays attention to single store performance, enhances brand influence, represents the marketing trend of apparel industry under the new situation, and the transformation of CASS Jiashi single store profit mode has achieved continuous breakout in the homogenized clothing market.