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The Legend Of Starting A Business

2014/3/6 8:51:00 93

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nothing is not the obstacle of < a href= "http://www.91se91.com/news/index_f.asp" > entrepreneurship > /a > no vision or courage is the most terrible thing. A girl used her experience to verify this.

this is an amazing business story: a migrant worker who has no technology and no money to go to town from the countryside. With his smart mind, he is good at catching business opportunities, making use of the excellent way of doing business by borrowing chicken and laying eggs, cleverly making money, living in a big house in the city, driving a car, becoming the youngest millionaire of the ancient city of Anyang.

Perhaps her legendary entrepreneurial experience is more inspiring to those struggling in business.

flowers paving

Ding Shiyan was born in the rural area of Yiyang County, Henan province.

After graduating from junior high school in 1998, she helped her parents in a field.

The monotonous rural life made Ding Shiyan feel very disappointed.

At that time, CCTV was playing the story of the red flag canal. After watching the TV play, Ding Shi Yan went to Anyang to see the red flag canal and then went to Beijing to work.

With her parents' 800 yuan in her pocket, she rushed to the ancient city of Anyang.

Who knows how sad it is? When she came to Anyang for second days, her wallet was stolen.

At that moment, Ding Shiyan, who was only 16 years old, was streaming down with tears. She knew that in Anyang she had no one, even a person she knew. She wanted to call home to ask for help, but her parents didn't agree that she was running around everywhere. Now she doesn't know how her parents scolded her.

back to the hotel of 10 yuan a night, she stayed up all night, wondering what to do next.

Anyway, Beijing can't go, so it's better to set foot in Anyang and find a place to eat.

In the morning, Ding Shiyan bought an early breakfast with the remaining 3 yuan.

When people are full of food and energy, they look for people everywhere.

her luck was surprisingly good. When she found a fresh flower shop, the flower shop needed people's hands, so the female boss took her in custody.

And there's still 500 yuan in salary.

Ding Shiyan could not say how excited she was. She liked all kinds of flowers and plants at an early age. Now she can finally deal with flowers and plants.

Ding Shiyan not only studied the flower care and flower arranging skills of her sisters earlier than she did, but also paid special attention to the way of managing the female boss.

when the time came into 2000, shops in Anyang where flowers served were springing up in streets and alleys.

Each flower shop in order to win customers to keep the price down, once glorious moment fragrant flowers shop difficult.

August 2000, the flower shop went bankrupt.

Ding Shiyan, who didn't get the payroll, didn't want to embarrass her boss, because when she was in Anyang and had no money, the woman boss took her in.

On the night of P, Ding Shiyan stayed in bed for a long time. She could not get to sleep. She could not figure out how a flower shop that had ever been so brilliant was bankrupt. What was the reason? She wanted to start with < a href= "http://www.91se91.com/news/index_f.asp" > market < /a > saturation, oversupply and fierce competition, resulting in the difficulty of the fragrance shop.

The second is that the female boss is too big to make ends meet.

If the female boss can sell the flower nursery, go directly to the wholesale flowers and trees for sale, at least not lose money.

If the 8 waiters of fresh flower shops are changed into part-time workers, they will pay a lot of money when they are busy at the time of business, and if they are not allowed to go home when they are not in business, then it will not be a problem.

Ding Shiyan was very excited when he thought about it.

She immediately found a female boss who wanted to take over the flower shop.

The female boss saw Ding Shiyan as a dry person and said to her, "if I pfer the shop to you, I will pay you 6 months' Arrears of wages. I wish you success."

When p took over the flower shop, Ding Shiyan left only a good sister to work for himself.

She rode a bicycle on top of the sun for hundreds of kilometers every day, and finally negotiated the cooperation items with the ideal price of some flower planting bases in the suburbs.

Facts prove that the customer resources of the fragrant sweet flower shop is indeed a great asset. In the twinkling of an eye to the national day, all the major units in Anyang celebrate the festival with flowers and decorations. Old customers who have established cooperative relations with the fragrance have come to order. Ding Shiyan is too busy. She urgently recruited 10 time workers and hired 6 lorries to send flowers to the suburbs. A national day came down, and she made 10 thousand yuan more easily.

On the day of "P March 2002", an old customer complained about buying flowers and trees: "Alas, this flower looks good, but it is hard to raise. The flowers and trees here are all water and soul, but they just fade away in a few days."

The speaker has no intention of listening.

Ding Shiyan thought, "yes, many people do not know how to grow flowers and flowers. Some of the most valuable flowers are not long enough to buy flowers because they do not know how to maintain knowledge.

As a result, the enthusiasm of many flower buyers has been bruised.

Why not provide customers with "free flowers and trees care services"? This will not only solve the worries of raising flowers, but also improve their competitiveness.

think of it.

Ding Shiyan then hired an experienced florist to volunteer to provide free flower and tree care to the customers of the fragrant flower shop every day.

After this measure was launched, it was generally welcomed by the florist. The people who bought the flowers rose more quickly, and the turnover in that month increased by two times.

Less than P, she gained about 70000 yuan in a year.

She calculated privately: only the customer resources of the "fragrant flower shop" had brought her more than 40 thousand yuan of income.

It seemed that she had made the right move at the beginning.

> business opportunities in rain /p >

On the day of P May 2002, Ding Shiyan passed the umbrella factory in Anyang and saw many workers at the factory gate selling umbrellas at stalls.

Colorful umbrellas full of both sides of the street, like flowers blooming flowers are beautiful.

Ding Shiyan couldn't help looking at it. She thought it was a promotional event that the umbrella factory was holding.

When I asked about the situation, I heard a sister-in-law, who was selling umbrellas, sighed and said, "the umbrella factory has closed down, and the factory has not paid the workers a penny for more than half a year. There is no way to send 1000 umbrellas to each worker, at the top price of 2 yuan, and you say so many umbrellas to let people sell them!" so beautiful umbrellas are only 2 yuan, and six or seven yuan for each umbrella in the mall. If you sell these umbrellas, you can make a big profit.

"P >" she first thought of selling umbrellas to the shopping malls, but these daily necessities, the major shopping malls have fixed supply channels, to be wholesale, and can she turn to the layman? Maybe it's a blessing to the soul. "The umbrella in the rain" is an ancient idiom that has broken into Ding Shiyan's mind.

Yes, it's safe to sell umbrellas to those who don't have rain gear when it's raining.

Thinking of it, she could not help but applaud her own ideas.

She found the sister-in-law who sold the umbrella, and asked her to bring 100 umbrellas first.

In the following days, Ding Shiyan paid particular attention to the weather forecast.

the opportunity has finally come.

On June 1, 2002 at two o'clock in the afternoon, the weather in Anyang suddenly changed.

Ding Shiyan did not dare to neglect it. He quickly put on his poncho, started his motorbike, and wore a large bundle of heavy umbrellas and sailed to Anyang children's amusement center.

She thought that today is the June 1 children's day. Many parents take their children out to play. When it comes out, the weather is fine. Many parents can't think of an umbrella.

10 minutes later, when Ding Shiyan came to the children's amusement park, the sky also began to rain.

While they were in a panic, Ding Shiyan calmly opened a beautiful umbrella to sell, and the crowd poured into the water.

Just in a blink of an eye, 100 umbrellas were sold out, and every umbrella she sold for 7 yuan, less than an hour before and after, she made 500 yuan easily.

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the first test was successful, so she went into 1000 umbrellas.

When the umbrella came back, Ding Shiyan suddenly became a weather fan. He held a semi-conductor radio every night and watched the weather forecast program of Anyang people's radio station all the time.

Whenever I hear that it is going to rain, I feel very excited.

Because to her, the rain is like giving her money.

at noon on the third day when she went back to the 1000 umbrella, she heard the weather forecast of Anyang people's Broadcasting Station: there will be a heavy rain in the afternoon. Ding Shiyan is very excited. She has contacted 4 time workers urgently, and hastily called on 4 drivers to bring 200 umbrellas to Anyang a target= _blank href= http://www.91se91.com/.

The weather remained unchanged until 6 o'clock in the evening.

Ding Shiyan cried out in his heart and had to spare much effort to send the umbrella back.

During the interview, Ding Shiyan told the writer with a smile: "maybe for others, business opportunities may be weeks or months, and for those who sell umbrellas, business opportunities are only ten minutes or more."

"P" > opportunities always favor the prepared people. After half a month, Ding Shiyan finally caught the chance of a rain. At the gate of Anyang textile mill, she spent more than half an hour to clean up the 1000 umbrellas, removing the cost of hiring a hired car, and Ding Shiyan made 4200 yuan.

from June 2002 to October, in just 4 months, Ding Shiyan did the same thing, and sold more than 10000 umbrellas in the Anyang machine tool factory, Asia shopping mall, Anyang technical school and Xinhua Bookstore, making a net profit of over 40 thousand yuan. She not only earned a lot of money for herself.

After P entered into October, the amount of rain decreased, and the way of selling umbrellas had gone, but Ding Shiyan had developed the habit of listening to the radio.

She couldn't live without the radio.

It never occurred to me that listening to the radio made Ding Shiyan find another easy business opportunity.

For more than a month, since October 2002, the health care program at the radio station has been wrapped by a calcium factory in Shenyang. P

This is a hotline program, but no listener calls into the room. No matter what the eloquent hosts say, they are useless. Ding is anxious: "is it not a waste? It wastes the advertising expenses of the manufacturers and wastes the radio time. I have to talk to them."

Ding Shiyan opened the telephone of the manufacturer's office in Anyang, and talked with the female manager about his own idea. "The products of your factory are suitable for the middle-aged and old people, but the middle-aged people are at noon in the unit, the elderly are having a nap at noon, they can't hear your program, so no one is involved in your program."

The "P" Ding Shiyan's words made the female manager open up.

The woman manager asked for advice, and Ding Shiyan designed several advertising programs for her.

The scheme has strong pertinence and good effect.

After that, the woman manager insisted on giving 1000 yuan advertising fee to her for payment. Ding Shiyan refused to accept it.

She did it out of helping people's good intentions. I didn't expect this kind of goodwill to break her into the advertising field and make her a fortune.

from then on, for more than half a year, Ding Shiyan was giving some advice to some manufacturers to tell them how to advertise to the radio station to save money and good results.

For this alone, her monthly income is as high as 3000 yuan.

This next pmission ten, ten pmission hundred, many manufacturers know that the beautiful young female boss of Yixiang florist is a very strong advertising planner, and come to let him give advice.

Ding Shiyan's advertising revenue increased by 3000, 4000, and 5000 yuan per month, causing great turbulence in the advertising industry in Anyang.

getting rich, well

in early 2003, under the influence of SARS virus, Ding Shiyan's flower shop was deserted, and for more than 2 months, the shop did not enter.

Less than P, more than 10 attendants can not sit on the table. They always have to find something to do.

Ding Shiyan, who was burning with anxiety, first discovered that the drugstore was rich, and the selling mask was out of stock. What could he do to make money?

At that time, for the convenience of management, almost all units, enterprises, factories and schools in Anyang required workers to wear their passes.

For a time, every print shop that made badges is crowded.

Having learned this information, Ding Shiyan regretted that he did not catch this opportunity to get rich in time.

however, when she was deplored, a walkman who had walked by her fell down before her. Ding Shiyan called the breast card that the pedestrian would pick up and gave it back to her. The pedestrian thanked him and said, "Oh, this badge is not tight enough. If you can hang it around your neck, it will be more convenient."

The speaker has no intention of listening.

Ding Shiyan was right at the moment: Yes, so many people in Anyang wear badges. If they make some chest cards, they will be a big market.

she immediately arrived at Anyang's < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > factory to make chest card sets.

After more than half an hour's negotiation, she finally negotiated with a price of 5 cents in a chest card, and at once she made 10 thousand.

On the afternoon of the second afternoon, she brought more than 10 employees from the flower shop to the gate of Anyang iron and Steel Group, the largest state-owned enterprise in Anyang, and sold the badge jacket. At 3 p.m., it was the rush hour for the factory to commute.

Ding Shiyan arranged for 12 employees to sell their badge sleeves at 3 gates.

Perhaps it was her chest card set that just solved the problem of workers losing their badges easily, and the workers scrambled to buy. A chest card set her to sell for only 4 yuan. Before and after an hour, the 10 thousand chest cards left by Ding Shiyan were very few, from card making to sale for only one day, and a small chest set made Ding Shiyan earn more than 30 thousand yuan.

At that moment, Ding Shiyan's light almost fainted, even though the money did not come so fast in the sky.

Ding Shiyan was not dazzled by the great wealth of her eyes. She hurried to the leather factory and booked 100 thousand badge sets. In the next few days, she hired 100 more time workers to set up the sales card sets at the gates of all the factories, mines and schools in Anyang.

A week later, her 100 thousand badges were sold out.

Many self-employed households in Anyang saw the hot selling of their badge sets, which were ordered to sell. Unfortunately, the huge market was almost saturated, and the majority of their set of chest cards was in their hands.

This is the rules of the game in the business market.

Less than half a month, a small chest card made Ding Shiyan earn about 300000 yuan. This is just an incredible thing. But it is true and lucky to come to Ding Shiyan's head. How can she not be inspired by her brilliant mind who is good at catching business opportunities? p

Less than P, several years later, Ding Shiyan became a millionaire from a poor and poor working girl.

Ding Shiyan, who is now bulging in her pockets, is preparing for her cram school. She says that she is rich in substance and can not be poor in her mind.

She plans to learn in the future while capturing a href= "http://www.91se91.com/news/index_s.asp" and business opportunities /a.

When the future is ripe, she has to go to university for further education at her own expense.