Analysis Of "Socks Industry Capital" Business Through Socks Always Earn Money

< p > "no matter what I do, I can not do without socks production.

It's always making money in my head. "

Gu Bosheng, who is the general manager of Datang Town, Zhuji, a href= "http://www.91se91.com/news/index_c.asp" and "Sun Sheng Textile" /a Co., is just 40 years old this year.

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< p > 1985, the uncle from Taiwan returned to the mainland to give Gu Bosheng a family of two hundred dollars, "take it to Zhuji to drop out, make some money at home, borrow some money, and buy a manual stocking machine worth six thousand or seven thousand yuan."

Gu family has been producing socks for a living.

The Datang Town, which has grown into a "hosiery capital" today, is only limited to the production of scattered family small workshop socks, which are sold by women carrying baskets to the road along the border.

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After P, 1 years later, Gu Bo Sheng, who was only 13 years old, began to take part in the socks business at home. He was also regarded as the time to enter the socks industry formally.

In 1996, we realized that if we want to make money in the socks industry, we must fully understand Gu Bosheng, who is skilled in technology and market, go abroad and travel alone in the world.

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By P, "by 2003, I had basically travelled to socks factories around the world.

I can say that 70% of the socks factories in the world have been there.

Gu Bosheng said.

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< p > according to Gu Bosheng, every time he goes abroad, he will do business in the form of intermediary, pull some customers, and understand the local conditions.

Not only did he bring foreign customers back to Datang, but he also bought some old machines.

"In the past, we did not compete in Yiwu for Datang, because Yiwu could easily buy 10 machines of about 100000 yuan, but Datang did not have the money.

So we think of ways to buy old machines and then change machines.

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< p > with a large number of two mobile phone resources and familiarity with the machinery and technology of various countries, Gu Bo Sheng began to buy foreign old machines and personally refitted them.

An old machine at a price of six thousand or seven thousand yuan can be easily pformed into a machine that can produce new fancy socks in his hands, and the final value can be up to 2 times if the cost of the modified 10 thousand yuan is removed.

The twenty thousand or thirty thousand yuan machine can even get a new machine that costs $6. 7 million or even about 200000 yuan. Gu Bo Sheng has saved considerable money for the production of socks for local small workshops and small businesses.

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< p > at the same time, Datang town from 1996 less than 3000 sets of computer hosiery machine, has gradually become the about 100000 computer hosiery machine socks industry gathering place.

However, in Gu Bosheng's view, the development of Datang has been limited.

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< p > "land is not enough, houses are limited.

The development of the whole Datang should be carried out, and the new plan led by the government should be implemented.

Gu Bosheng said, and technology and ideas always in the forefront of the socks Market, he aimed at high-end market, and the urgent need to promote the Tang Dynasty, is also upgrading from low-end to high-end industrial chain pformation.

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< p > with Gu Bosheng's words, "the market for selling socks on the ground has been saturated. The a href=" http://www.91se91.com/news/index_c.asp "socks on the table are not saturated yet, and we have not sold socks at the counter.

The socks produced in Datang are at the top of the list of small department stores that are considered abroad, such as WAL-MART and metro. But the most profitable high-end market, Datang socks have not yet been able to enter.

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Gu Bosheng, who insists on doing OEM for foreign high-end brands, seems that high-end products must have big brands and high quality products. P

And the foundry he is currently doing is also different from the traditional foundry. Apart from borrowing international brands and quality standards, all the processes, raw materials, styles and machines are independently developed and controlled by themselves.

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< p > Gu Bosheng threw several pairs of cashmere socks on the table, picked up a pair of them and examined them carefully and touched them with their hands.

"We are very strict here. If one fails, it will be redone."

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< p > > according to < a href= "http://www.91se91.com/news/index_c.asp >" Gu Bo Sheng "/a, the winter stockings with cashmere as raw material on the table are foundry products made by Sweden Peak Performance brand.

The price of the store is about 70 euro / double.

In addition to the high-end brand in Sweden, Gu Bosheng is still working on two high-end brands in the UK, and a Japanese brand has already had the intention to cooperate with it.

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< p > Gu Bosheng said that OEM brands can earn more than 10% profit margins, that is, a pair of 70 euros socks can earn 70 yuan.

This is also the source of his promise that "the profits of our socks are more than that of other people's socks".

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The factory of P > Gu Bosheng does not seem to be very impressive, but in a small factory building, we can see old machines from England, Italy, Japan and the United States.

The machines that have been running have been improved by ingenuity to produce the top quality socks of modern quality.

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< p > "now there are 150 sets of equipment, producing 1 million 300 thousand to 1 million 500 thousand pairs of socks every year, but I can not measure the output value."

Gu Bosheng said.

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Less than P and socks output are immeasurable, as well as Gu Bo Sheng's assets. In his home, nearly 2000 old socks are collected from all over the world.

What Gu Bosheng is thinking about is how to publicize his brand, how to use his own socks and how to connect with the world brand.

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< p > "socks contain 10% of cotton and sweat is the most comfortable."

After decades of experience accumulation, Gu Bo Sheng can tell us the best indicators.

"If someone sweating a lot, I can tailor it for him and increase the weight of cotton gram."

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< p > in addition to its own profits and bringing technology, machinery and customers into Datang, Gu Bosheng also trained a group of mature skilled workers.

He said that the entire domestic socks industry from him to go out of the talent is not less than 30%, and at present more than 20 workers in the factory, and understand the machine and understand socks production of all technical personnel of the annual salary of up to 200 thousand yuan, the average technical workers also have a monthly salary of 4000 yuan.

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Gu Bosheng, who keeps improving on socks production, does not pursue perfection in his life. P

A silver Lexus, which has been running for 10 years, has stopped at the door of the factory. It is already somewhat yellowed. This man who does not speak any foreign language will still try to find more words about the local language before going abroad.

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