Shop Opaque Profit Than Taobao High Wechat Advertising Fly More Than Is Pit

The constantly updated version makes WeChat Gradually from an exchange sharing platform to a trading promotion platform. It is understandable to sell products in the circle of friends and make new friends by shaking up, but all these should be based on honesty and good faith. If you take advantage of the mentality of WeChat friends circle, and even engage in illegal activities through WeChat, the result is either abandoned by friends or punished by law.

Readers who like to play WeChat may have discovered that friends who have been drying themselves, drying their gourmet foods, drying their beauty and drying their hearts have been gradually encroachment by advertisements. The sellers of the advertisements are "friends are all friends, I just want to give good things to my friends, not to make money". However, the purchase of "friends" released goods, but often encounter all kinds of "pit father".

　 Believe that friends buy but buy. Counterfeit goods

Chen Yunyi is a mobile phone control. He likes to brush micro-blog, send letters and shop on Taobao. More than a month ago, a classmate of high school who had not been contacted for a long time and she joined friends with each other. "Once you open this friend's circle, you basically have advertisements for all kinds of products, clothes, and facial masks."

Because she was a high school classmate, Chen Yunyi instinctively had a sense of trust in what she released. Before the new year, the student also released an advertisement to buy a very hot lemon cup recently. The price is 158 yuan, which is more than 40 yuan cheaper than Taobao. Chen Yunyi moved.

Just last week, Chen Yunyi arrived at the lemon cup, but the more she used it, the more she felt like a copycat product. "The edge of the juicer at the bottom of the real cup is sharp, but this is very round, and the logo of the cup is also very fuzzy."

Because it is a classmate, neither good returns, and embarrassed to blame the other side to sell fake goods, Chen Yunyi only ate this dumb loss.

Chen Yunyi had the same experience as a white-collar worker who worked in a bank. She bought a "ten year old" mask from a friend's circle. "I didn't expect to receive it. Another friend of mine told me that she bought it all the time on Taobao. It was 40 yuan cheaper than this one."

Shop opaque profit Higher than Taobao

In fact, there are not many people like Chen Yunyi and Ms. Lin. The reason why WeChat friends circle is prone to counterfeit goods and high price is not related to the bad news.

Whether micro-blog or Taobao, product evaluation can be seen, and WeChat's friends circle can not see other people's messages, everyone is one-way communication, this opaque communication system has brought profit margins.

At the same time, the cost of promoting the circle of friends is very low, which means that gross profit margin has risen sharply.

More importantly, WeChat's friends circle is playing the emotional card, and instinctively will give customers trust. Based on this trust, WeChat's sale can directly hit the seller's bank card, and the seller can even buy the money after the buyer has paid the money, so he does not need to advance the funds himself. Because more and more people are starting to invest in WeChat's shop, the circle of friends is being painted by various advertisements.

"Self timer, sun food and sun beauty are at least friends' personal lives. I would love to see them, but turning them into advertisements is unbearable." Xiong Zhiwei took out his cell phone and opened his circle of friends. "No photos of him (her)", there are 7 accounts, all of them are advertising accounts, and there is a friend who has a good relationship.

"Now I just want to see the advertisement and drag him into the blacklist." Xiong Zhiwei said. Xiong Zhiwei's decision is not a case. The reporter interviewed 8 WeChat users randomly, and 7 of them would choose to ignore the circle of friends.

　 Friends circle is more suitable Personal Tailor

Qiu Linlin, WeChat's pink bow, is a bank account manager and a shopkeeper of WeChat stores.

"I used to be a part-time Taobao, because I spent too much energy on it, but I didn't do it long before I closed it." Later, Qiu Linlin found that WeChat can also do business, mobile phones take pictures, friends circle, simple and convenient. Plus many customers are friends, do not need their own efforts to promote.

Qiu Linlin is now mainly engaged in the "private custom" of jewellery products on WeChat, such as designing, enacting name plates, custom name necklaces, bracelets, couple necklaces, and occasionally overseas purchasing. There are more than 100 active customers. Qiu Linlin's WeChat shop runs around 60 thousand -8 yuan a month, which is just a casual play. Some well done WeChat stores can achieve about 800 thousand a month's limit per person.

However, Qiu Linlin also had his own troubles. Because of the frequent dissemination of information, she also caused protests from her friends and colleagues.

It is recommended to publish 5 advertisements per day.

Through WeChat platform. Product promotion The first thing users should do is to be honest. Although there is a lack of third party regulation and a lack of transparent and open evaluation system, WeChat and both sides are based on emotional transactions. Once they are hurt by fake and high prices, there will be no more than second times, which will be more harm than good for sellers.

Although the information of friends circle will not directly push users to form interruptions, it is not recommended to promote them in the form of the screen. The number of items released daily can be controlled within 5 bars. The time period can be diverged, and try to make friends see it occasionally in the middle of the night, and then attract friends to come to see all your news. They should include new product information, preferential information, knowledge popularization for customers, new sales promotions for dealers, and two or three personal life conditions, so as to increase the confidence of other viewers.