Milan Station Lost HK $37 Million 960 Thousand Last Year And Mainland Sales Fell.

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Milan station < /a > loss last year HK $< /strong > /p >.

< p > it is understood that Milan station's "Milan station" and "French station" retail outlets operate 17 retail outlets in Hongkong, mainland China and Macao and a special sales place in Hongkong.

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< p > due to the continued slowdown in the retail market of luxury handbags, the weakening of consumer sentiment and the increase in sales expenditure, the total revenue of Milan station last year was HK $698 million, and the selling cost was about HK $544 million. In the year, it recorded a deficit of HK $38 million, with an annual gross profit of HK $153 million, which is 6.5% lower than that of HK $144 million in 2012.

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Milan's revenue in Hongkong, mainland China and Macao accounts for 77.8%, 9.2% and 11.8% of the total revenue, respectively. Other markets, including Singapore, account for 17.2%, while gross margins in Hongkong, mainland China and Macao are 19.2%, 30.8% and 32.8%, respectively.

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< p > reporters learned that by the end of 2013, the total value of mobile assets in Milan stood at HK $260 million, the total value of current liabilities was HK $56 million 480 thousand, and the total value of illiquid liabilities was HK $1 million 690 thousand.

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< p > in addition, the total stock of Milan stood at HK $149 million last year, an increase of HK $33 million 900 thousand compared with HK $115 million in 2012.

As sales activities stimulated sales, the turnover of Milan stock station in 2013 improved to 88.7 days, compared with 92.4 days in 2012.

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< p > < strong > adjusting product mix and pushing prices and fast flow products < /strong > < /p >

< p > in Hongkong, the demand for luxury handbags and the growth of the overall retail market continued to slow down. The sales volume of Milan station in Hongkong was about HK $543 million 300 thousand, a slight decrease of 1% compared with the same period last year.

According to its introduction, the performance mainly comes from the Hongkong area, including "Milan station", "French station", and a total of 11 retail stores in a special store, an online sales platform directly managed and co operated by Milan station, and other new sales channels.

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< p > in response to changes in the market environment and consumption patterns, Milan station said it would continue to adjust its product mix and focus on the promotion of medium price and fast stream products to improve sales.

In 2013, Milan's total sales volume of HK $10001 to HK $30000 increased from 17.6% in the same period last year to 23.1%, and sales increased by 30.1% to HK $125 million 300 thousand in Hongkong.

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< p > Milan station mentioned that there was no sign of drop in retail store rentals in Hongkong, and retail industry continued to face rising pressure on rent cost.

In order to reduce the burden of rents on operating costs, Milan station actively developed sales channels during the year, in addition to cooperating with a large online platform operator to sell group products, and directly manage and operate online stores.

It is reported that last year, Milan station's overall online sales contributed about HK $15 million 500 thousand, an increase of 210% over the same period last year.

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< p > in addition, Hongkong will be the main business area of Milan station. Four retail store rental contracts will expire in 2014, and Milan station will renew or relocate the shops.

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< p > < strong > Beijing < a href= > http://www.91se91.com/news/index_c.asp > flagship store > /a > opening year.

< p > Milan station said that in 2013, China's economic growth slowed down, and the trend of mainland tourists choosing to buy luxury goods and shopping online directly to Europe was becoming more mature. The sales of high priced products at Milan station in China were affected, and the overall sales volume in the mainland business dropped 18.8% to about 64 million 500 thousand Hong Kong dollars compared with the same period last year.

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"P >" since 2008, Milan station has entered the mainland "a href=" http://www.91se91.com/news/index_c.asp "luxury brand < /a" market. At present, Milan stands in six "Milan station" retailers in Beijing and Shanghai two cities, and the sales of its Chinese online shopping platform.

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< p > in August last year, the new store opened in Huaihai middle road in Shanghai. The existing shop in Beijing Huamao center expanded its scale, occupying three berths, and it will be the flagship store of Milan station. It is expected to open in the first half of 2014.

Chengdu and Jiangmen new stores, which are jointly operated and entrusted to operate, are also expected to be put into operation this year.

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< p > with the rapid development of e-commerce in China, online shopping has become the trend of mainland consumers.

Developing online purchasing platform is an important measure for Milan to stand in the mainland. It is understood that Milan station will put more resources into developing China's online shopping platform in the coming year.

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< p > Milan station reveals that it will further reduce the rental pressure and improve sales of the group through the development of a diversified sales network in a cost-effective innovative sales channel in Macao senior clubs and cruise ships.

At least one additional cruise sales counters will be added in 2014 to a total of four cruise sales counters, while the existing four sales outlets in the Macao senior club will increase to six.

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< p > in addition, in view of the increasing demand of consumers for high quality medium priced handbags and fast flow products, Milan station launched its own brand "MS" handbag from Italy last October, and will closely monitor its sales performance, market reaction and evaluation, and timely adjust its retail strategy.

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