China Department Store Association Released The 2013 China Department Store Development Report.

< p > in the twelfth China a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > summit held recently, Chu Xiuqi, President of the Chinese general merchandise business association, said when she released the 2013 China department store development report.

According to the report, in the context of the growth rate of the total retail sales of consumer goods in the whole country reaching a new low of 5 years, the Chinese Department Store Association's preliminary statistics on 2013 operation of some member enterprises showed that the total sales volume of the 130 enterprises was 643 billion 767 million 680 thousand yuan, an increase of 11.55% compared with the 577 billion 109 million 500 thousand yuan in 2012. The main business profit statistics were 22 billion 736 million 70 thousand yuan, 2.29% percent higher than the 22 billion 226 million 40 thousand yuan of main business profits in 2012.

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< p > < strong > > department store < a href= "http://www.91se91.com/news/index_c.asp >" business structure < /a > hygiene change < /strong > /p >

< p > analysis shows that the sales volume of the main department stores in the whole country in 2013 shows that the sales volume of department stores in the second tier cities is growing steadily; the three or four line cities have also been developing rapidly due to the acceleration of urbanization, and besides the sales growth rate is higher than that of the second tier cities, the scale expansion rate is also faster than that of the second tier cities, especially the commercial complex has shown a rapid development trend in the three or four line cities.

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< p > analysis of the performance of chain stores can be achieved. Regional department stores maintain strong regional competitiveness, even regional monopoly, with the advantages of superior commercial location, regional centralized shop scale, convenient logistics and distribution environment, relatively low operating costs, high consumer loyalty and strong supplier support.

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< p > in addition, department stores are more diversified and the phenomenon of segmentation is more prominent.

In terms of location selection, target location, facilities scale, commodity structure, business environment, service standards and convenience, department stores divide the high-end department stores upgraded from one tier city to the target customers, meet the needs of young consumers, satisfy their pursuit of fashionable and fashionable demand department stores, highlight their professional characteristics, set up a major department store in an important area in the layout display, set up a department store with high grade, fashion and mainstream life needs, and especially discount stores and other stores which are especially popular with the three or four tier urban consumer groups, so as to win customers' recognition and bring differential benefits to enterprises.

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"P > < strong > many problems to be solved" /strong > < /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > < /a > > shows that under the circumstances of changing business environment, department stores in 2013 have also been constantly developing in their business development.

"Heavy scale, light efficiency, heavy speed, light management, weight collection, light mutual benefit, heavy development and light research and development all restrict the development of department stores."

Chu Xiuqi said.

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< p > for the problems of expansion of chain stores, lack of merchandising and operation management capabilities, lack of wholesale support in department stores, and weak sense of risk taking in self financing, Chu Xiuqi suggested that department stores should strengthen cooperation with upstream suppliers, and centrally purchased, unified settlement and unified business conditions should be adopted in the center of the city to gradually form a sourcing mode of "headquarters and headquarters docking".

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< p > department stores should seek a breakthrough in increasing the proportion of self employment. They can choose some suitable commodities to explore and expand the proportion of self employment, establish a centralized production center, set up specialized companies in the department stores suitable for development into professional stores, and adopt self operated mode.

Large department stores can consider pforming from the initial trade import to the brand agent, selectively introducing overseas brands, enriching the commodity structure of the shops, and forming the characteristics of the enterprises.

The department store should develop its own brand at the right time, and form a differentiated operation through its own brand, so as to get rid of the bondage of the current multi-level distribution system.

The department stores should jointly create conditions, create an environment, and jointly strive for the continuous expansion of business scale, so as to arouse the attention of the upstream suppliers and force them to pform the distribution system, so as to provide a basis for expanding the proportion of self operation.

Department stores should strengthen their own development capabilities, and make more efforts in forecasting sales, strengthening information application and improving the level of network interaction.

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At P level, on the government level, he said that he should actively cultivate large groups and large enterprises in the department store, study the construction of modern industrial distribution system under the new situation, introduce the information construction supporting the development of O2O mode, bring the modern business personnel training into the budgetary budget, and establish a policy promotion system, including establishing a policy system to protect the intellectual property rights and patent rights of enterprises, introducing policies to support the construction of odd jobs and supply chains, giving certain financial support to enterprises that take the lead in exploring the proportion of self-employed brands, speeding up the construction of commercial credit system, supporting the construction and application of information systems in 100 enterprises, and introducing preferential policies to enhance the organizational level.

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