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A Comprehensive Interpretation Of O2O'S Five Major Strategies

2014/4/3 17:29:00 89

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> 1: the chairman of the group attaches great importance to < a href= "http://www.91se91.com/news/index_c.asp >" electric business "< /a > /strong > /p >

Zhou Chengjian, chairman of P, has a keen sense of new things. In October 2013, the United States formally released the O2O strategy and put forward the idea of "Internet tailoring".

After P, Zhou Chengjian personally hosted the O2O project plan and vigorously implemented it, which played a key role in promoting the landing of the O2O strategy.

Second: integration of < a href= > http://www.91se91.com/news/index_c.asp > Internet > /a > thinking to grasp the change of consumers /p >

in the view of Smith Barney, the cognition of enterprises to O2O can not only stay at the operational level, but the Internet thinking behind it is more critical.

as a clothing brand for young people, the United States pays special attention to the needs of target consumers for the fast fashion learning in Europe and America and the operation of O2O. By constantly grasping the needs of consumers, especially for the big data obtained from O2O, it constantly improves product design and shopping experience design, so that consumers are more willing to buy their products.

Third: which is the most important thing under the line? Double line development

A mistake of > a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > is to specialize in line and ignore the line, for example, think that the next line is the fitting room, and there is no need to invest too much.

But the United States believes that online convenience, offline shopping social functions and leisure experience is hard to match online.

Whether online or offline, upgrading the consumer's shopping experience is the ultimate goal.

"P", since its launch of the O2O strategy, it has been combined with upgrading and upgrading of the shop.

Last year, a number of experience shops were launched in the whole country. Store designs were implanted with local cultural elements, such as Guangzhou's "greenhouse" concept, Hangzhou's "central station" style, Chengdu's "Kuan Alley and Zhai Alley" elements, and so on, creating situational shopping experience.

In addition to providing a variety of O2O services, the store has also set up leisure areas to provide coffee snacks.

The newly opened Chongqing Xinhua International store moved the new art workshop into the shop.

Fourth: under the incentive line, we should promote the distribution of benefits online, /p >

for a traditional clothing brand with more than 5000 stores, both direct and franchise, how to motivate offline stores to help promote online services is a difficult point.

America's way of doing business is to set up a direct demonstration camp and promote participation. At the same time, the promotion of online services is included in the assessment and encouragement of offline stores, so that the offline outlets are more willing to promote online services.

strong > fifth: O2O itself needs continuous iteration upgrade /p >

commonly used O2O includes sweep codes and online payment methods when members or shops pay their bills. Smith Barney has achieved relevant functions in Hangzhou store last year.

and this year's Chongqing store goes further. The WIFI of different places in the store can record the customers' walking route and residence time for big data analysis, and at the same time, it also has a fashionable shopping guide in the store, which can be recommended for matching. It can also check the collocation effect on Ipadmini and simplify the fitting procedure.

at the same time, the online state purchase network and offline shops opened up completely, opened the online booking line under the fitting, while the line shop under the clothes, even if the code is missing, you can also scan the commodity two-dimensional code directly to the online purchase, go home and wait for the goods.