Ma Bin: A Journey Brings A Business Opportunity.

< p > < strong > a journey and a business opportunity < /strong > /p >

< p > boss Ma Bin in the eyes of assistant Si Nan is like this: "the horse always works hard and seldom rest."

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In fact, everyone knows that Ma Bin needs a long vacation. But in this < a href= "http://www.91se91.com/pioneer/" > Holiday < /a >, he chose to take his own distributors, agents and their family on vacation together. P

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"P," he excitedly told reporters that the designer wanted to subvert the inherent concept. This trip has given me some inspiration. Why can't the home clothes industry not only make traditional products, but also make holiday clothes? "He explained in detail:" this time I took the agents and distributors of the new generation and their families to Mauritius, and I hope this journey can share with them the feeling of holiday like life. "

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< p > "my suitcase is full of a large family of new family products, which makes customers simply have no time to wear the clothes that they bring."

The reason why Ma Bin did this is not foreshadowing in advance. A designer who works with creativity every day is a natural thing to feel new things and show his personality. And Ma Bin's personal interpretation has also stimulated the high spirits of customers' participation in the experience.

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< p > on the stage of China International Fashion week last year, we saw designer Ma Bin break the stereotype of traditional "a href=" http://www.91se91.com/pioneer/ "home dress" /a "lazy but not fashionable", and boldly use fashion design techniques to innovate the display of home clothes. He used bright colors to ignite consumers' desire and motivation for daily life in daily life.

Unrestrained clear lines, with decorative patterns and decorative patterns, and a new life attitude full of hope for the future, conveys the new way of life centered on "bedroom life", "kitchen life" and "living room life". This time, he has created new business opportunities with his own practice, that is, the clothing carrier centered on "holiday life".

He hopes to excavate the characteristics of home fashion with the original concept of culture, and carry out the elegant, natural, real and kinship interpretation, so that consumers can not only fall in love with the days at home, but also feel that wherever they are, they can remember the wonderful time with their families.

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< p > < strong > breaking 1.5 km limit < /strong > /p >

< p > in home furnishing industry, it is rare to be noted for original designer brand. Ma Bin is one of the few.

In the past, household clothing products were limited to 1.5 kilometers around home and around the home, which is the commonality of home clothing industry.

However, the long coastline, charming beach and beautiful scenery of Mauritius become the extension of Ma Bin T.

This time, Ma Bin extended her home clothes "a href=" http://www.91se91.com/pioneer/ "/a" to thousands of miles away, and opened a new journey of home dress and holiday dress in a foreign country.

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< p > Ma Bin said, "I want to tell my clients with my own actions that we sell not home clothes, but a fashion, taste, romance and sentiment."

He said so.

During the trip, Ma Bin's suitcase was filled with new products of the new family. After arriving in Mauritius, they were prepared by Ma Binlai from pajamas, bathrobes, living clothes, gardening clothes, even slippers and bath towels. He combined the holiday time with the new products every day, so that the customers who brought their family members to participate in it with enthusiasm.

"Customers find their own roles according to their strengths.

Of course, they are also the protagonists of this new product.

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< p > look at a picture in the cell phone. Ma Bin sighed, "this is not only a holiday picture, but also the instant of family melting. It is a moment of deeper understanding of the industry."

Ma Bin told reporters that a client's father sighed, "this is the most enjoyable time of his life. Besides relaxing his body and mind, more importantly, this trip is also closely related to his career."

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< p > unlike Ma Bin, who has come into contact with his work, he appears to be genuine and natural in his clients. He even brings some naughty and treason.

As the core of the design of the new family, Ma Bin, who loves jeep and loves creativity, has his own distinctive characteristics.

Ma Bin's personality was not fully released in the design before, so that he found an outlet in this trip.

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"P" recalled that Ma Bin, who had just taken over a href= "http://www.91se91.com/pioneer/" and "family business" less than /a a few years ago, has been repeatedly embarrassed. For example, what kind of designer will he be asked? Ma Bin said, "how to explain to others, go back to pajamas, do not understand what I am doing."

This situation has not been improved for a long time.

Ma Bin hopes that through his new products, consumers can feel that home clothes are worth enjoying. It is not to solve any problems, but to enjoy the necessities of life.

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< p > < strong > the idea of "holiday wear" is not accidental. < /strong > < /p >

< p > Ma Bin said that this close contact with his clients has greatly relaxed his mind and body. He wants to make elegant, natural and real cultural interpretation of the natural origin of the new way of life, hoping to arouse his colleagues' feelings of the most pure and natural life of holiday environment, afternoon afternoon tea and seaside walk.

Through this unusual product experience, we wake ourselves and consumers to the desire to relax.

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< p > Ma Bin told reporters that in his own business, the appearance of holiday wear is not accidental.

He said, "when we were out for dinner, many people sat there in tight weather suits at 30 degree hot weather, and I just wore a baggy blouse with a pair of casual trousers."

Someone commended: "Wow, it could be worn like this!" many people can see from this disguises that this is the enjoyment of life.

"This clothing category will appear as a new product series of the new family in 2015, which is different from the leisure series, fashion and sportswear. It is an extension and supplement to the home dress."

Ma Bin told reporters.

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< p > < strong > circle culture becomes pushing hands < /strong > < /p >.

< p > is also the innocent and natural sexy charm, graceful and romantic natural freehand brushwork that I have personally interpreted, so that Ma Bin can quietly popularize new products during a holiday.

After he released his pictures in WeChat, he stirred up the mood of many people who wanted to go on holiday, and received many positive feedback.

"Even some unmarketable home style clothes are sold out because the customers are dressed and uploaded to the WeChat circle."

Ma Bin said with a smile.

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"P >", therefore, how to use new media and customer experience to convey these to more people is the most enjoyable thing a designer can enjoy.

Originally, we had to repay our customers for a family trip, and the rewards we received were far beyond our imagination.

This also allowed Ma Bin to have more confidence in his new product.

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< p > what Ma Bin wants to study is to say goodbye to the "a href=" http://www.91se91.com/pioneer/ "big pants head" /a era, and how to make the consumers enjoy the holiday like mood at home.

"Enjoyable, casual, comfortable, everyone wants to take a vacation every day. Is it possible to have a holiday mood and state at home?" Ma Bin immediately combined the experience with the product.

Holiday wear represents hierarchy, needs, status and enjoyment.

Ma Bin wants to wear all kinds of new family products, slippers, towels, and even outdoor outfits and loose jackets.

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< p > Ma Bin told reporters that he had agreed with his client that the next trip to Spain would be on the agenda for the second half of the year.

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