China International Fashion Week Comes To A New Stage And Opens Up A New Era Of Garment Development.

　　 China International Fashion Week (2015/2016 autumn winter) successfully concluded

8 days of Mercedes Benz China International fashion week (2015/2016 autumn winter series) ended successfully in Beijing in March 31st. "Internet +" has become a popular word in fashion week. In the consumer market diversification and personalized demand situation, the fashion trend for the first time in fashion week, the performance of brand and designer brand is concerned. In terms of publishing trends, natural related topics and elements become the focus of the 2015/16 autumn and winter trend.

This season, there are 41 brands and agencies from home and abroad, 38 overseas Chinese and foreign brands. Designer And more than 80 design rookies took part in 26 special releases, 2 professional competitions and 10+3Showroom at 751D PARK, Beijing Hotel and other venues. In addition, there are more than 50 professional activities such as press releases, Sharon forums, professional seminars and so on.

Compared with previous years, the opening ceremony of Fashion Week held in March 25th is more solemn. The representatives of the elite from the industrial and fashion circles go through the red carpet, which also indicates that under the background of the "new normal" of the economy, "brand", fashion "China International Fashion Week", which is at the core of the innovation, has entered a new stage of development. During the fashion week, the official APP of fashion week was launched. At the same time, the China Fashion Designers Association and Jingdong group reached a cooperation intention and held a strategic cooperation signing ceremony, which reflected the new exploration of the fashion week platform construction in the "Internet +" aspect.

Nearly 70% of Chinese and foreign brands and agencies took part in Fashion Week this week. Brand, whether it is Bosideng, warm birds, JEANSWEST, dancing with wolves and other famous brands that have been released in fashion week continuously, or the original designer brand exposed for the first time in fashion week, such as cocoon trail, Mildtree, clear drag, N 1, ILOVECHOC, etc., all of which conform to the demand proposition of the new generation of consumers through personalized, structured products and design concepts. In particular, children's wear and children's clothing are concentrated in the show, reflecting the popularity of children's clothing market and the popularity of fashion. Another customization Men's wear The performance of the concept on the T platform also reflects the needs of the new generation of consumer groups. {page_break}

The composition of designers on fashion week is also changing. Wang Yutao, Ceng Fengfei, Chen Wen, fan ran and other famous designers have made remarkable achievements. At the same time, Li Bo Nan, Wei Chao, Wang Qian, Hu Jin, Li Na, Li Na and other emerging young designers have performed well in the fashion week this season. They represent the new strength of the original design brand. The youth designer base plan 10+3 Showroom, as the regular unit of fashion week, was held for the fourth time. It launched 13 young fashion designers and accessories designers such as Han Dongyang, Li Fei, Li Kun and so on. Through this multi function entity interaction platform, these designers have fully displayed the style of their original design brand.

During the fashion week, the twenty-third China International Youth designer, known as the "Han Po prize", is known for the competition. Latest fashion The third prize of the competition is shared by Chinese and Spanish players. The gold medal and silver award of the first Chinese light business dress design contest of the San de Xi cup were taken by the free designer.

The trend of the next autumn and winter is diverse, and traditional classics collide with the latest fashion concepts. Many brands regard natural related themes and elements as the fashion declaration of autumn and winter in 2015/16. On the other hand, integrating Chinese cultural elements into contemporary life has become a new trend of brand new trend with oriental culture as its source. Fashion trends brand In the next autumn and winter, the trend selection is in the 60s and 70s fashion of retro to interstellar walk.

In related activities, the large-scale open class as one of the important activities of China Fashion Week was held in March 28th. The open class brings together designers from all over the garment industry, designers, teachers and others. The large open class has become one of the hotspots in fashion week on the basis of practical content and vivid form.

The Mercedes Benz China International Fashion Week has been supported by many business partners. It especially acknowledgements the official sponsors such as China International Trade Center, Asahi kasin Corporation, Dongli (China) Investment Co., Ltd., as well as Perrier natural mineral water, Johnnie Walker mansion, Italy dessert VAI-MILANO and 751D PARK, Beijing Hotel, China World Trade Center Hotel, China World Trade Center mall and other fashion week suppliers, providing a guarantee for further improving the service quality and level of fashion week.

China International Fashion Week was founded in 1997. It is divided into autumn winter and spring summer release season in Beijing in March and October. It has been through 18 spring and Autumn Periods. Up to now, more than 440 designers and more than 420 brands and agencies from China (including Hong Kong, Macao and Taiwan), Japan, Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, Holland, Sweden, Denmark and the United Kingdom have held 959 fair meetings. More than 3000 design and model rookies have participated in the 118 finals. China International Fashion Week has become the top professional publishing platform for new products, new designs and new technologies in fashion, clothing, accessories, bags, make-up, and so on. It has become an international service platform for Chinese and foreign famous brands and designers to promote their image, display their ideas and spread their popularity.

As a centenary vehicle inventor, Mercedes Benz brand is committed to becoming the leading brand of the fashion trend. Over the past more than 10 years, Mercedes Benz has become a very experienced partner in the world's top fashion events. It has trinked stars in more than 40 countries and regions on 5 continents, and has established close cooperation with fashion week including New York, Milan, Paris and London. In 2011, China International Fashion Week established a strategic partnership with luxury car brand leader Mercedes Benz. China International Fashion Week became a member of Mercedes Benz world famous fashion week and entered the International Fashion Festival family. This indicates that China International Fashion Week has taken a new step in the process of internationalization and marketization.