"Machine Change": Technology Helps Turn Gorgeous

"Zhili has held the two national children's wear design competition continuously. Every activity can collect many excellent works, which has injected a" strong heart "to the development of children's clothing industry.

The responsible person said that under the urgent acceleration of the upgrading of traditional industrial clusters, Wuxing district is gradually making up the short board.

For this reason, Zhili town signed a strategic cooperation agreement with the Shanghai Academy of design of the Chinese Academy of fine arts, building a national children's wear design center, and promoting the overall technological innovation level of the industry so as to pform children's clothing from "weaving to weaving".

As a leading enterprise in Zhili children's clothing, "today's child king" invested nearly ten million yuan in 2011 and filmed "today's children's world" by an animation design company in Shanghai.

With the help of film and television animation, the deep brand is also affecting consumers' purchasing behavior.

Zhu Xingen, general manager of "today's child king", said that the children's clothing in Zhili must jump out of the traditional format and form a brand culture.

Cultural marketing is also becoming a way for weaving children's clothing enterprises to build their own brands.

In order to help enterprises to carry out automatic pformation, Zhili town organized children's clothing enterprises to observe the tailoring production line in Shanghai, and reached strategic cooperation with Shanghai and Eagle Electric and mechanical machinery, and comprehensively accelerated the pace of technological pformation of children's clothing enterprises, promoted automation equipment, and formed an automatic tailoring public service platform.

"Children's clothing belongs to labor-intensive industries, and most of the expenses of enterprises are labor costs.

Relying on a large number of employees to carry out the traditional mode of production, it is difficult to enhance the competitiveness of children's clothing industry.

Zhili town responsible person introduced that the introduction of high-precision technology to traditional industries, and promote the upgrading and pformation of children's clothing industry, this is a trend.

In the face of market pressure and cost increase, some processing enterprises began to pfer to Anqing, Guangde and other regions.

In the peak season of production, many enterprises send their orders to different places. This also promotes the pformation of "weaving children's clothing + weaving weaving" to "weaving brand + national processing".

At the beginning of the production season of children's clothing, when it comes to Buyi grass Clothing Co., Ltd., the commodious workshop is short of the complexity of past days: some workshops are neatly placed with sewing machines and covered with machine covers.

Only two rows of computer compartments were placed in the middle of some workshops, and 10 young people sat quietly in front of the computer, selling on the Internet. Some of the workshops were vacated, and the walls were painted with fashionable designs and decorated with colorful lanterns.

The children's clothing factory, which started from 5 sewing machines, has more than 300 employees, 70% production workers, 30% salesmen and designers at the peak period, and is a typical labor-intensive enterprise.

Nowadays, the structure of enterprise employment has been adjusted to "37 open".

"Now there are only over 70 skilled workers in production, and 70% of them are designers and network salesmen."

Ma Weizhong, chairman of the board, said that they gradually outsource the production of children's clothing, focusing on design, research and development, and network sales, which not only increased the profits of enterprises, but also solved the increasingly prominent capital chain and labor shortage. The gross profit margin reached 25%, and the profit rate was also much higher than that of the traditional manufacturing industry.

The pition from "73 opening" to "37 opening" has become a common understanding in Zhili children's clothing enterprise.

"My building used to be a typical" three in one ". Last year, I moved the production to the outside, leaving the space for designer studio and exhibition hall to let designers work in a more artistic space.

Chen Shuilong, chairman of the alon Yi nationality group, said that with the detailed division of labor in the production of children's clothing, their enterprises began to specialize in children's clothing design. "One year can launch more than 1000 styles, and the annual sales volume can reach 2 million 500 thousand pieces. Basically, it is processed by other enterprises."

Whether they are cloak grass or alonis, they can enjoy the benefits of enterprise pformation directly: faster than the original.

Shi Songjiang, director of Zhili children's wear industry office, said that the original enterprises could only produce one season ahead of their own production, and now they can open orders in the two quarter ahead of time.

All things stand before they are expected.

Xia Baolong, Secretary of the provincial Party committee, pointed out in the report on accelerating the reduction, upgrading and pformation of children's clothing industry in Zhili: "the right direction, clear objectives and effective measures are the time to make the decision to push the pformation and upgrading of the children's clothing industry in Zhili."

To this end, Wuxing district has launched a comprehensive rectification campaign focusing on "three advances and three references" (entering the park, entering the neighborhood, entering the community, improving quality, improving efficiency and improving quality). It proposed to "eliminate a number of entries according to law", strengthen management and eliminate a number of them, strictly plan and control a batch, optimize the integration of formats, pfer a number of cooperative parks, and optimize the replacement of machines, and promote industrial pformation, management pformation, system pformation and urban pformation with the pformation of population.

By the end of 2017, the total volume of children's clothing production and operation households was controlled at around 6000; in the production of children's clothing, the number of new residents was controlled within 200 thousand persons; the number of processing outdoors was 5000, the total pfer was 4000, and there were more than 6000 business enterprises.

How to fundamentally improve the level of industrial development, weaving has found a way of pformation and upgrading of children's clothing industry - survival of the fittest, grasp the big and small.

"It is necessary to establish a mechanism for industrial division and cooperation. Local enterprises mainly focus on design, research, development and operation, and foreign enterprises focus on production and processing."

Pan Xinlin, director of the science and technology innovation center of Zhili children's clothing, said that Zhili is actively docking with areas with relatively concentrated population, such as Wangjiang, Guangde and Xuancheng, and has established friendly and cooperative relations with crow, Gao Shi, Sai Kou, Siyang and other places, so as to promote the gradual shift of children's clothing industry.

Under the support of Zhili industry, several counties such as Anhui, Guangde, Xuancheng and Ningguo have brought together many such small processing plants, specially supporting the children's clothing in the weaving area, and 6 children's wear industrial processing parks in Anqing and other places, with a planned area of more than 1200 mu, which has been completed 987 mu.

"Running a park in different places can not only reduce production costs, but also make more resources to build large parks, develop large enterprises and cultivate large brands."

Weaving in charge of the person said.

In order to make intensive use of these indicators, in accordance with the requirements of "production Park", weaving has planned 1892 mu of children's wear Industrial Park, and strive to build a specialized and modern industrial park which integrates children's clothing production, R & D, exhibition and display, information services, personnel training, business incubation and other functions, and focuses on cultivating a number of key children's clothing enterprises.

Today, the children's clothing industrial park with a total investment of 1 billion 10 million yuan is fully completed in the first phase. The park, which covers an area of 267 Mu and a building area of 309 thousand square meters, can accommodate 126 small and medium-sized enterprises with 50-60 devices and 9000 employees.

"In a brutal market competition, especially in this age of Internet, it is no easy task to win a place in the market. It is absolutely impossible to rely solely on money and investment. How to advance with the time is the absolute principle."

Ma Weizhong, chairman of Huzhou Buyi grass Clothing Co., Ltd., said that the children's clothing in Zhili must be linked to the Internet. Whether it is Taobao or Alibaba or the third party e-commerce platform, this is the direction for the future development of children's clothing industry.

The channel integrates the production, supply and marketing chain, reducing the production cost, product inventory and sales volume, allowing enterprises to pform from simple manufacturers to sellers, and imperceptibly changing the production, management, marketing and other links of children's clothing enterprises.

In order to expand this advantage, let Zhili children's clothing also form a scale advantage online, and Zhili town cooperate with Alibaba to create a "China children's clothing industry demonstration base". Zhili became the first local industrial cluster to enter Alibaba in China.

"Online local characteristic industrial clusters are settled in e-commerce platform, and online e-commerce project centers of local industrial clusters are established under the line. The two platforms jointly support the children's clothing industry in Zhili, and promote the pformation and upgrading of local characteristic industrial clusters."

The responsible person said that with the establishment of the platform, there were more than 3200 children's clothing shops in Zhili Town, and only 2080 enterprises entered the Zhili children's wear industrial belt on Alibaba's Chinese website. The total volume of industrial belt pactions exceeded 6 billion 500 million yuan in the whole year, and more than 20 enterprises with more than 10 million online retail sales have emerged.

The first 19 Taobao towns in the country were selected, and 3 villages were selected for Taobao village.

At the same time, tasting children's clothing in the "net" sweetness, began to use more and more channels for marketing.

In the first Wuxing (Huzhou) micro-blog marketing conference held in the District of Wuxing, the use of the new "self media", micro-blog, for product promotion and promotion has become the theme of communication. This also enables the brand of Zhili children's wear to achieve "two improvements".

"In the process of pformation and upgrading of children's clothing industry, the government should play the role of" matchmaker "and set up a" take-off "platform for enterprises.

The responsible person in the district said that the Wuxing district began to build information exchange, industrial alliance construction, incubator and other platforms, through the construction of third party services, children's production and sales enterprises, professional training, logistics warehousing and other integrated services for children's clothing e-commerce development platform, forming the whole of the electronic commerce of children's clothing.

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With the arrival of the era of brand consumption, simple manufacturing enterprises are faced with the fate of being eliminated.

In the face of international and domestic brands to share children's "cake" double squeeze, how to achieve "breakout"?

The lack of core competitiveness of the children's clothing is not strong enough, and the market of "quantity and speed" has begun to change.

"Upgrading the strength of design is the key to the pformation and upgrading of enterprises."

District officials said that in recent years, Wuxing district has always encouraged key children's clothing enterprises to set up R & D centers, improve their independent design ability, and promote enterprises to change from "imitation" to "R & D" as soon as possible.

The leading enterprises of Zhili children's wear, represented by "today's children's King" and "cloth dress grass men", spend more than 5 million yuan in design every year. They have launched thousands of new models and become the leading enterprises in the creative design of Zhili children's clothing industry.

The small business is led by the highly sensitive boss of the market to bring two or three masters to create some small ideas, or to provide children's clothing design by independent children's wear design studio.

The past and present life of children's clothing industry has been labeled with a distinct label: four or five storey building, factory shop combination, upstairs processing, first floor display.

The "family workshop" in front of the shop is neat and uniform.

The economic characteristics of "foundation in one household, scale in thousands of households" have made the children's clothing industry in Zhili.

Children's wear industry is a labor-intensive industry. With the shortage of labor resources and the rising cost of human resources, the children's clothing industry is losing its competitive edge gradually.

If the children's clothing enterprises in Zhili still stay in the workshop stage, they will not be able to adapt to the development of the industry.

Yang Jianping, President of Zhili chamber of Commerce, said.

Replace manpower with machines to minimize labor demand.

In Tian Guo Guo Clothing Co., Ltd., there are more "new Fellows" in the workshop. This is the automatic cutting machine introduced by the company, which enables enterprises to go to automatic production.