Feifei Sun And Other Famous Models Attend Dsquared2 New York Flagship Store

Recently, Italy Gemini designers Dan Caten and Dean Caten are driving to New York to celebrate their personal brand D two party DSquared2 DSquared2 opening in New York. The opening ceremony of the new store invited Sascha Ruth (Sasha Luss), Feifei Sun, Toni Garn (Toni Garrn), Daphne Groeneveld (Daphne Groeneveld), Chanel Iman (Chanel Iman) and other models to help. Subsequently, a brand dinner was held. Irina Shayk (Irina Shayk), "Tatler" magazine, Russian version of fashion director Anya Zoraviva (Anya Ziourova) and others also came to celebrate this hot city in New York.

On the same day, the distinguished guests attended the sexy D two party (DSquared2) new dress. Feifei Sun's dark brown pleated skirt with a hollow cut was wild and charming. Sasha Luss (Sasha Luss) the rainbow coloured stripes suit is also a variety of styles.

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If you pay attention to it, you will find that there are many changes in the "secret of Vitoria" (the "secret store") in the major shopping malls of the United States. There are many sportswear shelves outside the traditional underwear stores, and some stores even have a single sportswear area.

These new changes are the next growth point for Victoria. In just two years, the "secret of Vitoria" has begun to attack another new commanding height beyond the traditional underwear, the sportswear market.

According to Morgan Stanley's recent report, Victoria's two years ago were completely blank in the sportswear field, but now Victoria can earn 200 million ~2.5 billion annually from this market. Analysts believe that the final annual sales volume will reach $1 billion.

Victoria has decided to promote sports clothing in more stores this spring. "We have confidence in sportswear, especially sports underwear." Sharon Gest Tenny, CEO SharenJesterTurney, said, "we are growing rapidly in this business." According to Wei's statement, sports underwear and yoga pants will occupy 10%~15% in the future.

Victoria has now captured 35% of the underwear market in the United States, with few rivals. But in sports women's clothing business, Victoria's strong opponent is Lululemon. Over 20 years, Lululemon specializes in sportswear, and sales in 2014 are $1 billion 600 million.

The price of Victoria's sportswear is close to Lululemon. Sports underwear ranges from 50~60 dollars, and sports tights are in the range of 55~70 dollars. But Lululemon's high-end sports women's brand has long been popular.

The sportswear market has been taking off in the last two years. A new generation of women is no longer able to tolerate the idea of going out and running like a casual T-shirt like a generation ago. At the same time, a new style of sportswear has begun sweeping across the United States, and more and more young women are beginning to wear tights and yoga dresses as a daily dress for fitness, shopping or lunch.

Lululemon has been developing more quality and expensive clothing varieties for this market. Nike has also started to invest heavily in sports women's clothing. It is expected that the sales volume will increase by US $2 billion by 2017. Another sports brand UnderArmour of the United States is also expanding the women's wear product line.

Lululemon once described its typical customers as "Ocean, a 32 year old single professional woman with a salary of about $100 thousand a year." At the same time, Ocean should be engaged, own a small apartment, like traveling and fashion, and do at least half an hour to one hour of exercise every day.

"The age of wearing broken T-shirts to eliminate sports is over." Sharon said that even if the girls are sweating profusely in the gym, they still want to look beautiful. Customers need both functions and beauty. In the past two aspects, Wei MI has always been very satisfied with customers in the traditional underwear market.

Victoria has plenty of reasons for her good sportswear. According to the report of market research firm NPD, the retail trade of women's clothing in the whole country has been difficult to improve in recent years, the annual growth rate is only about 1%, while the annual growth rate of women's sportswear has reached 9%.

Many retailers and designers want to enter the sports women's clothing market worth 14 billion 500 million US dollars, for example, ToryBurch has also indicated that it will enter women's sportswear products.

But Wendy Liebman, WendyLiebmann of WSL, a retail strategy company, believes that there is still a big difference between sportswear and traditional underwear in terms of frequency of purchase. "Unless you exercise every day, two sports suits are enough," CEO said.