Lin Dan Underwear Sells A Set Of Lin Dan.

Although Lin Dan's status is still within the system, he has gone solo as a "special case", and he has some "privileges" in commercial development.

This "privilege" made Lin Dan more daring.

In the near future

The appearance of Lin Dan in fashion album Dolce&Gabbana for Lin Dan has completely overturned the impression of athletes before us.

In this 168 page photo album, Lin Dan raises his beard, tattoos and sensitive parts.

Although this photo album is not available for sale, it is only seen in the flagship stores of Shanghai, Beijing, Hongkong and Macao, but these large-scale pictures have become a hot topic after spreading through social media.

This is nothing. In the next few days, we may get used to Lin Dan's performance. The nickname "super Dan" athlete begins to step out of the key step in his life.

In January 7th of this year, Lin Dan achieved "solo".

At that time, Lin Dan signed a contract with Yonex, which also indicated that he jumped out of the shackles of the national team and truly realized his desire to operate his own brand.

You know, it's not easy for Lin Dan to do this. Before that, many athletes wanted to run their own brand like Lin Dan, but most of them were displeased with the "system". Sun Yang was one of them.

But Lin Dan has something special.

As the leader of the national team, Lin Dan, 32, has won the Olympic champion of the two (2008 and 2012) Olympic Games and became the only full slam player in badminton history in November 21, 2010.

In addition to Lin Dan's good communication with the national team, even compromise.

Finally, the "solo" agreement was reached.

"Lin Dan has made no contribution to the team. He is a special case."

Kuniwa coach Li Yongbo emphasized, "if you change into another businessman,"

It's a national team sponsor. Lin Dan can only leave the national team.

Li Yongbo's words also mean that any athlete who wants to walk out of the system is not easy.

The national team also has its own concerns. Athletes from small countries are trained by the state and will pay a large sum of cost from training, competition and other countries.

In a sense, Lin Dan is a green light for the country.

This green light is only for athletes who are particularly outstanding in performance, not all athletes.

Recently, Wang Meng, a short track speed skater, has become another special case.

She became the only one of the Chinese active athletes who could do business. Her first business was from her hometown, Qitaihe, Heilongjiang, the 80 thousand set.

Production.

They have entered a new threshold and have an opportunity to decide their own destiny.

In particular, Lin Dan, the athlete who likes to use the military salute as a symbolic celebration, enjoys a good reputation in China.

Many brands have asked him to endorse, for example, dozens of first-line brands such as Pepsi Cola, Erie, Gatorade, L'OREAL, SEHK, FedEx, Kentucky Fried Chicken and so on.

Lin Dan has become the most popular Chinese athlete after Yao Ming, Li Na and Liu Xiang (the top two retired, Liu Xiang is also in the late career) and his sport is an extremely "small minority" badminton in the world.

"Now it is an incredible thing to make this cooperation (Dan Fei), and we will continue to coordinate in the competition. A lot of things need to be taken step by step. I am looking forward to being supported by fans and media in such a new cooperation. It is very difficult for athletes to go to this stage."

Lin Dan said he could fly alone.

It seems that Lin Dan is very adaptable to the changing role.

In addition to launching the album, Lin Dan has been promoting it everywhere. He doesn't care much about the controversy in social media because he knows that this is just the beginning.