Will The Smart High Heeled Shoes Become Popular? Are You Willing To Pay The Bill?

Install flexible electronic screen.

Discolouration, do you like these high heels? If these shoes are priced at 249 US dollars, or RMB 1545 yuan, would you like to place your order? Recently, a smart high heel shoe called Volvorii Timeless has been passed away online.

If "Internet +" is playing the role of the Internet, this intelligent high-heeled shoe is undoubtedly one of the representatives of "technology +".

In fact, "technology +" has emerged, talking shoes, sports heat sensitive T-shirt, smart GPS positioning shoes......

In 2013, Xiaomi also said that it had begun to design.

Son.

However, over the past year, this smart shoe has disappeared.

And most of "technology +" slowly fade away as time goes by.

Wang Hejun, deputy general manager of Zhejiang science and Technology Venture Capital Co., said, "at the moment, I will not invest in this intelligent high-heeled shoes, but with the development of wearable devices, the market of these intelligent products will also increase."

The high heel shoes that will be discolourable come to the booking price up to 1545 yuan.

Recently, a pair of intelligent high-heeled shoes disrupted a pool of spring water.

This pair of shoes is called Volvorii Timeless, it is a crowd raising project initiated by Ishuu of technology company on Indiegogo platform.

This pair

With two black and white parts, a flexible electronic ink screen is integrated on the vamp, and the shoe sole has a low power Bluetooth module. The user can edit the image to be displayed through the smart phone and the application program.

The display extends from the side of the shoe to the head of the shoe, which is surrounded by half a week, so that the whole shoe can not change color.

Because of the limitation of electronic ink screen, shoes can only display black and white and three colors.

However, there is an accessory anchor in the position of the shoe tips and heels, which can add ornaments such as bow tie, jewel or chain, and even engrave their own names.

All these "extra" customization are done through Volvorii's designer platform.

This high-heeled shoe offers shoes ranging from 34 yards to 41 yards, which can not be worn on rainy days.

At present, the high-heeled shoes are fundraising on Indiegogo, and the booking price starts at $149 and then rises to $199. Now it has reached US $249, which is equivalent to about 1545 yuan.

If all chips are successful, the product is expected to be launched in December 2015.

Want to enter the domestic market with luminous wedding dress, a company in Hangzhou assumed defeat.

The same is "technology +", a company in Hangzhou on the road to open the market suffered setbacks.

A luminous wedding dress sold to over 10000 yuan of domestic retail price. Last year, Hangzhou Mingda art Clothing Co., Ltd. (hereinafter referred to as "Mingda art") wanted to open the wedding market in China by this unique wedding dress. However, the reality is not as good as it imagined.

Mingda art business manager Qu Lingdi admitted: "this wedding dress is not sold very much, its cost is relatively high, so the selling price is also very high, and few people know."

In 2007, Ming Da art began to develop light emitting materials and invested 7 million yuan for R & D.

Under the situation of domestic and foreign market downturn, the company is integrating technology into clothing and performing at the same time.

The market occupies a place.

However, Qu Lingdi bluntly said that due to the complexity of the process, a luminous performance costume would take 10 days to complete.

Moreover, the cost of a light-emitting performance garment is two or three times higher than that of ordinary fabrics.

"The clothes will glow because they are filled with optical fibers, but they are not soft enough to wash frequently, so they are not suitable for clothes worn by ordinary people."

Qu Lingdi reluctantly said that the market of luminous clothing is not large at present, and ordinary people do not buy such clothing very much.

Can these technology + be able to fly into common people's homes?

It is not hard to see that the "technology +" shoes and shoes products are quite attractive. But the "suction eye" can "suck gold"? Reporters interviewed several experts and investors. Their view is: not necessarily.

Despite the label of "technology plus" and various functions, smart shoes still have many limitations and barriers to development.

"For example, this intelligent high-heeled shoes, the technology of which it uses, the flexible electronic screen is a relatively recent technology, but I have a question, such as shoes that are easy to wear and knock on consumables, will the electronic screen be too fragile?" Professor Sheng Qinghua of the Institute of electronic system integration, Hangzhou Dianzi University School of electronic information, said his doubts. "And now the shoes are not officially listed, but only on the concept. If the production cost is higher, it will be much higher than before."

Price is the common "question mark" in public minds.

R & D and channel costs make the price of technology + not very close to the people.

Hexoskin's smart vest is a living example. Its selling price is as high as 3500 yuan.

First of all, regardless of its functions and technology, such a price prohibits most people.

Although it is difficult to achieve large-scale sales at present, are these "technology +" represent the trend of consumer products in the future? "At the moment, such products are too small and difficult to make bigger. When the Internet and Internet of things technology become more and more popular, the wearable device system is maturing, and it will have an ever larger market."

Wang Hejun predicted.