"Internet +" Brings A Qualitative Leap To Shoe Enterprises.

If we say that five years ago, the Internet was just "running away", now it has become the "leading role". With this, the business model of traditional enterprises has gone to the fork of transformation and upgrading. A few days ago, the reporter learned from the industry that a tradition in Luo Xi Town of Luojiang District Shoemaking Through a comprehensive "touch net", the company rapidly expanded its scale in just a few years. Last year, the sales volume reached 1 million 100 thousand pairs of shoes. According to industry sources, at present, some traditional enterprises have begun to use the "Internet +" mode of thinking, changing from the role of pure product manufacturer to product supplier.

　　 Last year, it sold 1 million 100 thousand pairs of shoes.

In the production workshop of holly company in Luo Xi Town, Luojiang, five production lines are busy in an orderly way. This is a traditional system. Shoe enterprises It has been nearly 20 years since its establishment.

"We are mainly engaged in sports shoes and sports. Casual shoes And other footwear production. " Huang Zongfa, general manager of the company, said that enterprises started to make foreign trade orders, mainly exported to Europe and Russia.

It is understood that in recent years, after a series of euro and rouble depreciation, the company's profit margins have been shrinking. Huang Zongfa told reporters that the export of Russia, for example, the original price of 400 pairs of shoes per pair of shoes, but after the ruble depreciated, 400 rubles actually can not sell, can only be adjusted to 300 rubles, plus the ruble depreciation of 50% or even 70%, and finally sales can not meet the cost of production, operating losses.

In 2012, an online distributor found Huang Zongfa, hoping to develop online collaboration with him. "At first, it was just a trial. It did not take the electricity supplier seriously." Zhang Rongbo, manager of the company's electricity supplier department, admitted that after the trial sale on the Internet, the company found that its performance rose steadily, and the company finally turned to the electricity supplier. The export volume will be contracted on the sales side, and will turn to domestic sales through the full electricity business mode. "Double eleven" sold more than 80 thousand pairs on the same day last year, and sales of "double two" sold more than 50 thousand pairs on the same day, and last year's sales achieved 1 million 100 thousand double sales.

In fact, tradition Shoes and clothing Enterprises to enter the electricity business has become a new normal. Zhu Liang, a consulting partner of Beijing Shengjing Internet Alliance, believes that the stores of standardized visible products will be thoroughly impacted by the Internet, and the strategic significance of store sales will drop in the same line and in line with the same price. The significance of the lot will drop, and even the price of commercial real estate will be suppressed.

　 Employees participate in dividends and retain talents.

"We started from online distributors." Zhang Rongbo revealed that in more than two years, the company has established more than 20 Direct stores in Tmall, Jingdong and other platforms. On Taobao platforms, there are more than 1000 distributors who have brand attributes. "At present, online sales can be divided into three categories: distribution, direct operation, direct distribution and distribution."

Such a layout, the industry believes that the development of distributors can promote the full bloom of products online; direct channel to achieve flat, direct consumers, and timely grasp the product sales trend; and the combination of the two is a good way to retain the electricity supplier talent.

It is understood that in recent years, the speed of expansion of e-commerce is very fast, which has caused the talent gap to widen. "For example, an enterprise has developed an operation team, and soon after, the operation team has its own way, and the enterprise can only find ways to search for talents."

Zhang Rongbo admitted that when recruiting talents, it was found that some candidates had higher requirements for salary, but for enterprises, it was impossible to determine the matching degree between the salaries and capabilities of candidates. "In the face of this situation, we launched a mode of operation of direct distribution and distribution. The ownership of the shop belongs to the company, but the right to use it to individuals, the company to get the product purchase price, and the online sale price difference to the individual is a completely speaking mode of performance."

In addition, since the end of last year, the retail outlets have begun to implement employee participation in bonus schemes. "According to the agreement between the two sides, employees who achieve certain sales performance can participate in corporate dividends."

This reporter has learned that in recent years, some enterprises in our city have gradually tried their employees to participate in the company's bonus mode. "On the one hand, they can stabilize their talents, and on the other hand, they can also increase their sense of belonging." Analysis of the industry.

Using big data to read buyers' hearts

"Online shopkeepers are too many, how to stand out, analyze the various sales data in real time, and then arrange the production according to the data, maybe a path." The industry believes that this requires traditional enterprises to transform from pure product manufacturers to product suppliers.

Huang Zongfa quite agrees with this statement. "In the past, we only focused on product production, what we produce, what dealers sell, and when the competition is intense, this way of thinking has to be changed." He told reporters that the company now set up a special data analysis team, collecting data and information from direct stores and distributors every day, analyzing data on various styles, code segments, color sales and consumer price acceptance, and then determining the quantity, research direction and product price of the product.

"Quanzhou has a large number of traditional enterprises, mostly in the form of producers." Zhu Liang analysis, how to take advantage of the internet background? The answer is to make the Internet from tool to business management mode of thinking, using big data perspective consumer is one of the performance.